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Ok, I'm trying to establish some business rules of syntax for SEO friendly URLS. I'm doing this for an OpenCart online store which uses a SEO-url field to construct the "friendly URL's".  The good news of that is I have total control over the urls' the bad news is I had to do some tricky Excel work to populate them. That all said, I have a problem with items that have sizes. This is a crafts store so many of the items are differentiated by size. Examples: Sleigh Bells, come in 1/2", 3/4", 1", 1 1/2" etc. So far Ive tried to stay away from inch mark "  by spelling it out.  Right now its inch but could be in. The numbers, fractions, sizes etc. create some ghastly friendly URL's.  Is there any wisdom or syntax standards out there that would help me. I'm trying to avoid this: www.mysite.com//index.php?route=craft-accessories/bells/sleigh-bells/sleigh-bells-1-one-half-inch-with-loop I realize that the category (sleigh-bells) is repeated in the product name but there are several 1 1/2" items in the store. Any thoughts would be useful, even if it's links to good SEO sites that have mastered the myriad of issues with dimensions in the urls. thanks

Hopefully this isn't a stupid question. I'm new to MOZ Pro so I created a campaign and uploaded about 300 keywords. Our site is an ecommerce site so there are many many products and of course, many pages. My first On Page Ranking Report has completed and naturally we have pages with scores ranging from A to F.   What I don't understand is this:  for any given keyword, how did that word get assigned to a given page for the purpose of the ranking report? We may have many pages that may include a given keyword so when I look at a page with a score of F,  I'm sometimes surprised that a given keyword is assigned to a particular page for the purposes of ranking. Can someone help me understand this architecture?