The 3 Metrics You MUST Know Before You Launch an SEO Campaign
10/15/2010 Accurate measurement and tracking is the foundation of every high-performing marketing organization and SEO campaign. You cannot maximize what you don't measure! Investing in SEO - or any other marketing strategy - without tangible goals and accurate tracking in place to quantify your results is like bowling blindfolded. You might knock down some pins, but you'll never refine and improve your t...