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Most of my analysis revolves around looking at rankings for specific keyword phrases that I've identified as important/relevant.  But it'd be nice to be able to look at a domain and get a sense for how much organic traffic they get overall.  If they're not ranking for the keywords I'm researching but have a lot of organic traffic that would be a nice signal to me that they are probably targeting other phrases more or have a big brand presence or something.

Any suggestions?

Thanks!

Jeff Gibson

So you're saying you would pause things and start some new campaigns leaving all the clutter and inactive elements?  My strategy calls for several new campaigns for budgetary and geo-targeting control and several targeted ad groups within - so it's a pretty hefty architecture I need to implement.

What's the downside of starting a new account and just leaving the old one in-tact for historical reference?

Thanks,

Jeff

I've inherited an Adwords account with a few years' worth of history.  The account has changed hands a lot though and there's a lot of clutter and confusing account architecture (confusing and redundant campaigns, thousands of inactive long-long-tail keywords for every match type, etc.).

I have a new architecture/strategy in mind but I'm unsure if I should start a new account from scratch, pause 90% of things and start some new campaigns, or delete a bunch of stuff permanently and start some new campaigns.

My fear with the pausing option is that I'll have to wade through a bunch of clutter in my daily management and reporting - I like to keep things clean.  My fear with deleting is losing data - I'd like to be able to always look back at how things were.  And my fear with the new account from scratch method is losing whatever account/campaign quality score or historical value the account has built over time and the logistics of having to stop the old account to create a new account.  Can you even have 2 accounts with the same domain or would I have to delete the old account before launching the new?

For all my past PPC accounts, I started them more or less from scratch so this is new to me.  Any advice/insights would be most appreciated.

Thanks!

Jeff