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Most of my analysis revolves around looking at rankings for specific keyword phrases that I've identified as important/relevant.  But it'd be nice to be able to look at a domain and get a sense for how much organic traffic they get overall.  If they're not ranking for the keywords I'm researching but have a lot of organic traffic that would be a nice signal to me that they are probably targeting other phrases more or have a big brand presence or something. Any suggestions? Thanks! Jeff Gibson

I've inherited an Adwords account with a few years' worth of history.  The account has changed hands a lot though and there's a lot of clutter and confusing account architecture (confusing and redundant campaigns, thousands of inactive long-long-tail keywords for every match type, etc.). I have a new architecture/strategy in mind but I'm unsure if I should start a new account from scratch, pause 90% of things and start some new campaigns, or delete a bunch of stuff permanently and start some new campaigns. My fear with the pausing option is that I'll have to wade through a bunch of clutter in my daily management and reporting - I like to keep things clean.  My fear with deleting is losing data - I'd like to be able to always look back at how things were.  And my fear with the new account from scratch method is losing whatever account/campaign quality score or historical value the account has built over time and the logistics of having to stop the old account to create a new account.  Can you even have 2 accounts with the same domain or would I have to delete the old account before launching the new? For all my past PPC accounts, I started them more or less from scratch so this is new to me.  Any advice/insights would be most appreciated. Thanks! Jeff