I see very few links at all. http://gyazo.com/21b501732b681d58943fe23f92297dbd.png
See that? Zero links on OSE.
ahrefs.com says you have 7 linking root domains. That's nothing. Nothing at all. GWT's link report is the most untrustworthy of all of them, don't pay much heed to what it tells you.
"I'm less concerned with the poor design right now and more concerned with the 0 traffic that's coming to it."
STOP RIGHT THERE!
This mindset needs to change if you want to have any success in your internet marketing campaign. Your website's poor design is the first and foremost reason you are not ranking well and you will most likely never rank well with a poor design. And even if you somehow were able to rank well it wouldn't matter when your bounce rate hovers right around 99% as nobody wants to spend any time on a page with terrible design and nothing going on.
Google's ranking factors have everything to do with your design. And your ability to gain links and retain visitors does as well.
If your site is interesting and unique you will find it much easier to gain links organically. If your site looks like poo you will find it incredibly hard.
If your site has a long average visit duration and low bounce rate Google will notice and determine that people are finding it useful. If people are visiting multiple pages during their time on site you will see this as well. What do your analytics say for these factors? I'd bet they're not good.
Any digital marketer will tell you that your site's design is everything. It's like saying "it doesn't matter what my restaurant looks like, if we don't have a sign on the street nobody will come." That may be true. But when people come in and your restaurant is filthy and you're using lawn furniture purchased from big lots you will quickly find that the place is empty.. YOUR WEBSITE IS YOUR STORE FRONT! Invest in this.
Bottom line is you need a marketing campaign launched for this site. And you need a better site. That's the honest truth and I can't tell you anything different. Nor can anybody else. There's nothing happening with your site preventing it from being ranked. But there's also nothing happening with it causing it to be considered authoritative (which would lead Google to ranking it).
That's the best advice I think I can give you and I wish you the best of luck.