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Hello Everyone,.. I want to ask regarding my confusion of Keywords. How does search engine see the keywords? and find the website that is matched with the keywords. So this is what I mean: When I type keywords "luxury dog clothes" at google, then the website which is showed up, is nothing using keyword of "luxury dog clothes". But then appeared websites which in bold words are "designer dog clothes", "dog clothes", "designer dog" . Can anyone please help me to explain why Google shows the website which is not identical matched keywords "luxury dog clothes" that I am looking for? I read at the beginer guide SEO, that the good keywords must be placed at the front of the title then in the body description, placed no more than 2 times. But in fact, for the example above, there is nothing words of "luxury dog clothes" placed at the title and in the body description. This makes me very confuse how to determine the right keyword for mine, especially the long tail keywords. Thank you everyone. Hopefully you all can help me to explain as I am a newbie at SEO.

Hello Moz Community,.. I have just signed up for my Moz Analytic,.. and already seen the results there. I am a newbie for using this SEO analytic, can you all help me what should I do then? From step by step correcting my mistakes on SEO. Or can you please let me know from where I have to start doing my SEO based on this report? Thank you Moz Community.