Many thanks guys

J

Hi guys,

I'm looking at a new site that's completely under https - when I look at the http variant it redirects to the https site with "302 object moved" within the code.

I got this by loading the http and https variants into webmaster tools as separate sites, and then doing a 'fetch as google' across both.

There is some traffic coming through the http option, and as people start linking to the new site I'm worried they'll link to the http variant, and the 302 redirect to the https site losing me ranking juice from that link.

Is this a correct scenario, and if so, should I prioritise moving the 302 to a 301?

Cheers, Jez

Thanks fidelityim & KTaylor, I'll consider both approaches against the time the longer term owners of this Adwords account are willing to put in to managing it

So, the exact > phrase > broad approach is the most cost effective, even though we're putting forward our highest bid price first, based on the theory that higher qualified click through traffic is more valuable to the site owner - is that correct?

I want to confirm, as to a SEM aspirant it seems counter intuitive to pay more for exact matches, though as you mentioned fidelityim, i realise that the CPC does not necessarily equal the tiered bid prices.

Cheers, Jez

Hi guys,

Looking at an account that has historically used broad matching, and i'd now like to take some of the better performing keywords and duplicate as phrase and/or exact match to increase the quality of traffic to the landing pages.

I know I can add red shoes, "red shoes" and [red shoes] to the same ad group, however I've also read that people are creating separate groups for each match type.

Other than easy of management (same group), or more granular targeting of ads (separate groups), should I go with either approach, or a blend of the two?

My key objective in this restructure is to drop the currently high bounce rate on the landing pages by improving the relevance of the incoming traffic.

Cheers, Jez