Welcome to the Q&A Forum

Thanks Rob, clear answer, much appreciated

Jez

Hi guys,

I have an established site that currently serves the same content to all regions - west and east - in a single country with the same language.

We are now looking to vary the content across west and east regions - not dramatically, but the products offered will be slightly different.

From what i gather, modifying the url is best for countries, so feels like overkill for regions within the same country. I'm also unlikely to have very unique content, outside of the varied products, so I'm mindful of duplicate/similar content, but I know I can use canonical tags to address.

I have a fairly modern CMS that can target content based on region, but mindful of upsetting Google re; showing different content to what the bot might encounter, assuming this is still a thing.

So, three questions from an SEO perspective -

1. Do i need to really focus on changing my url structure, especially as I'm already established in a competitive market, or will I do more harm than good? Is the region in the URL a strong signal?

2. If I should make some changes to the url and/or metadata, what are the best bang for buck changes you would make?

3. How does Google Local fit into this? Is it a separate process via webmaster tools, or does it align to the above changes?

Cheers!!!

Jez

Many thanks guys

J

Hi guys,

I'm looking at a new site that's completely under https - when I look at the http variant it redirects to the https site with "302 object moved" within the code.

I got this by loading the http and https variants into webmaster tools as separate sites, and then doing a 'fetch as google' across both.

There is some traffic coming through the http option, and as people start linking to the new site I'm worried they'll link to the http variant, and the 302 redirect to the https site losing me ranking juice from that link.

Is this a correct scenario, and if so, should I prioritise moving the 302 to a 301?

Cheers, Jez

Hi guys,

General question around general SEO best practices, such as url and title, and how they fit in with Google Web Toolkit built sites that use a www.site.com/#!category=12345 format.

The space we're getting into is heavily competitive, with many established players doing standard SEO well.

I know there are some speed benefits to using GWT, however I'd like to better understand the SEO impact, if any, before the site development progresses too far.

Cheers, Jez

Thanks guys

Hi guys, Fairly sure of the answer from what I've read so far, but I just wanted to doublecheck I have it right. Page A gets a significant amount of referring, followed traffic, and also ranks in Google. Page A uses a 302 redirect to Page B (on a completely different domain), which means that 0% of Page A's link juice is being passed on to Page B. If I were to change the 302 redirect to a 301 redirect, then the link juice passed on to Page A from the followed, referring traffic will be (mostly) passed on to Page B. Is that correct? Cheers, Jez

Hey Moosa,

Thanks for replying - I've found 6 instances of "horse racing" across the entire page, but agree that it might be also counting instances of "horse" and "racing" separately.

Thanks for your help

Cheers, Jez

Hi guys,

I'm using the on-page report card for a particular page which is returning 22 instances of my term, however when I check the source of the page, I can only find 6 instances across the whole page, let alone the body.

The site is www.sportsbet.com.au, and the term "horse racing".

I'm sure I'm missing something, would appreciate any explanation for this apparent discrepancy.

Cheers, Jez

Hi guys, I'm seeing multiple visits via an Adwords campaign from domain 1e100.net. I've found that this domain is related to Google's safe browsing feature, and thought perhaps it's Google checking that my landing page is not a phishing site, but multiple visits in the one day? I've updated my destination url a couple times, but certainly not 10+ times. These visits are showing up as a bounce - they come in to my landing page, do nothing, then exit. Interestingly, when I break down the visit by originating country, they come from the US, whereas my paid search campaign is limited to Australia only. Would appreciate any thoughts Cheers, Jez

Hi guys, I have an 85% bounce rate on a ppc term and ad, vs a 51% bounce rate for the same term via organic. Same term, same landing page. Any thoughts why? Cheers, Jez

Awesome, thanks David, exactly what I was looking for.

Cheers, Jez

Hey David, Thanks for answering - I should have specified in my question that I'm using SiteCatalyst to performance manage my paid search, as the site I'm working on is heavily sampled by Adwords due to massive traffic. As such, I'm looking for a way to pass campaign elements, such as match type, via the query that I can then pick up on the landing page. Possible? Cheers, Jez

Hi guys,

I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative.

ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative}

As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag.

Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords.

Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query?

Cheers, Jez

Thanks fidelityim & KTaylor, I'll consider both approaches against the time the longer term owners of this Adwords account are willing to put in to managing it

So, the exact > phrase > broad approach is the most cost effective, even though we're putting forward our highest bid price first, based on the theory that higher qualified click through traffic is more valuable to the site owner - is that correct?

I want to confirm, as to a SEM aspirant it seems counter intuitive to pay more for exact matches, though as you mentioned fidelityim, i realise that the CPC does not necessarily equal the tiered bid prices.

Cheers, Jez

Hi guys,

Looking at an account that has historically used broad matching, and i'd now like to take some of the better performing keywords and duplicate as phrase and/or exact match to increase the quality of traffic to the landing pages.

I know I can add red shoes, "red shoes" and [red shoes] to the same ad group, however I've also read that people are creating separate groups for each match type.

Other than easy of management (same group), or more granular targeting of ads (separate groups), should I go with either approach, or a blend of the two?

My key objective in this restructure is to drop the currently high bounce rate on the landing pages by improving the relevance of the incoming traffic.

Cheers, Jez

Hi, my content is primarily for Australian audiences, however due to a general lack of competitive hosting infrastructure, I tend to host a lot of content in the US.

A 2007 article I read implied that it's not a good idea - does anyone have a definitive 2011 answer?

Cheers, Jez