Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Http to https - is a '302 object moved' redirect losing me link juice?
-
Hi guys,
I'm looking at a new site that's completely under https - when I look at the http variant it redirects to the https site with "302 object moved" within the code.
I got this by loading the http and https variants into webmaster tools as separate sites, and then doing a 'fetch as google' across both.
There is some traffic coming through the http option, and as people start linking to the new site I'm worried they'll link to the http variant, and the 302 redirect to the https site losing me ranking juice from that link.
Is this a correct scenario, and if so, should I prioritise moving the 302 to a 301?
Cheers, Jez
-
Many thanks guys
J
-
Short answer is definitely yes.
If you want to pass on the link equity/juice/strength, you'll want to implement a 301 redirect ASAP.
However, some studies have shown that over time a 302 may pass equity. So it's not a completely lost cause, but we're looking at months (possibly years) for that to pass with a 302, so where you can just use a 301.
-
Definitely YES!
Use a 301 as soon as possible... this is the only correct way to ensure that your linkjuice is passed to the new URL
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
I have a question about the impact of a root domain redirect on site-wide redirects and slugs.
I have a question about the impact (if any) of site-wide redirects for DNS/hosting change purposes. I am preparing to redirect the domain for a site I manage from https://siteImanage.com to https://www.siteImanage.com. Traffic to the site currently redirects in reverse, from https://www.siteImanage.com to https://siteImanage.com. Based on my research, I understand that making this change should not affect the site’s excellent SEO as long as my canonical tags are updated and a 301 redirect is in place. But I wanted to make sure there wasn’t a potential consequence of this switch I’m not considering. Because this redirect lives at the root of all the site’s slugs and existing redirects, will it technically produce a redirect chain or a redirect loop? If it does, is that problematic? Thanks for your input!
Technical SEO | | mollykathariner_ms0 -
Is link equity passed through redirect chains?
Hi there, When redirects are passed through multiple stages e.g. https://www.google.com 301 to http://www.bing.com 301 to http://www.yahoo.com Does http://www.yahoo.com still retain all link equity from the original referring domain, and is there a limit to the redirect chain before Google starts to not pass through link equity? Cheers
Technical SEO | | Corbec8881 -
Proper 301 redirect code for http to https
I see lots of suggestions on the web for forwarding http to https. I've got several existing sites that want to take advantage of the SSL boost for SEO (however slight) and I don't want to lose SEO placements in the process. I can force all pages to be viewed through the SSL - that's no problem. But for SEO reasons, do I need to do a 301 redirect line of code for every page in the site to the new "https" version? Or is there a way to catch all with one line of code that Google, etc. will recognize & honor?
Technical SEO | | wcksmith10 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?
My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!
Technical SEO | | usDragons0 -
Does Google pass link juice a page receives if the URL parameter specifies content and has the Crawl setting in Webmaster Tools set to NO?
The page in question receives a lot of quality traffic but is only relevant to a small percent of my users. I want to keep the link juice received from this page but I do not want it to appear in the SERPs.
Technical SEO | | surveygizmo0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1