Latest posts made by jfeitlinger
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RE: Social Media Approaches for a Pest Control Company
Brian, I would recommend creating a strategy that focuses on engagement with current customers. Prospective customers who then land on their social profile, such as Facebook, would then see ongoing conversation with current customers that will build instant credibility.
For example, you could suggest a Bug of the week contest - post a picture of a crazy bug and ask customers to name the bug. The customer with the right guess gets to give 1 friend a free month of pest service. That way the friend will become the referral source and address both your goals in 1 contest. To get current customers aware of the promotion create a 1 page flyer that posts 1 of the contest bug pictures and include a picture of the winner and quickly explain the contest. Asking the field team to make current customers aware of the Facebook contest will increase current customers to become fans of the page and help increase awareness to their friends as well.
images?q=tbn:ANd9GcRraHyyPTSP-9qMiWD36LMGdg67_GtO-_xQjT7KmuLhnl3tws_1
posted in Social Media
Best posts made by jfeitlinger
-
RE: Social Media Approaches for a Pest Control Company
Brian, I would recommend creating a strategy that focuses on engagement with current customers. Prospective customers who then land on their social profile, such as Facebook, would then see ongoing conversation with current customers that will build instant credibility.
For example, you could suggest a Bug of the week contest - post a picture of a crazy bug and ask customers to name the bug. The customer with the right guess gets to give 1 friend a free month of pest service. That way the friend will become the referral source and address both your goals in 1 contest. To get current customers aware of the promotion create a 1 page flyer that posts 1 of the contest bug pictures and include a picture of the winner and quickly explain the contest. Asking the field team to make current customers aware of the Facebook contest will increase current customers to become fans of the page and help increase awareness to their friends as well.
images?q=tbn:ANd9GcRraHyyPTSP-9qMiWD36LMGdg67_GtO-_xQjT7KmuLhnl3tws_1
posted in Social Media
Founder of StringCan Interactive, a strategic online marketing and social media agency based out of Scottsdale, Arizona, and co-founder of ShopTab, the 1st Facebook App that showcases an eCommerce store on Facebook through a data feed used by companies such as Barneys NY, Coca-Cola and Zales Diamonds.
Over the past 10 years, Jay has devoted an inordinate (some would say insane) amount of time delivering innovative ideas to brands of all sizes in the interactive space. Prior to launching StringCan Interactive, Jay held a leadership position for 7 years with an Internet marketing agency based out of Phoenix, AZ, overseeing account services and digital strategy for clients such as Under Armour, Pulte Homes, Arizona State University, Taser International, University of Phoenix, and Discount Tire.
