We have a client who has had a significant decrease in organic traffic this last month (about 20%) but in Webmaster tools it tells me there was an increase in impressions and clicks.  How can these both be accurate?

They use their home IPs. Thank you, that was very helpful.

Hi Ray-pp, I am not trying to exclude a range of IP addresses, but instead need to exclude multiple IP addresses from different locations. We want to exclude the IP addresses of our office but also from our employee homes. Do we need to create a separate filter for each IP address if it is not a range?

In Google Analytics, are you able to add more than 1 IP address to an exclude filter? I found this article, http://www.creare.co.uk/filter-multiple-ip-addresses-in-google-analytics, but wasn't sure if it was the right way to do this or if I should create a new filter for each IP address. Also, when I try to create a new filter, it only will let me select from a list of profiles I have created whereas on other accounts I've been able to create several new filters without any problems. Does anyone know why this might be?

I built out a few slideshare presentations, and they are getting a few views.  What's weird is when I search for them it takes me pages and pages of sifting to actually find them.  Thats even when I use quotation marks around my account name and the individual presentation title.  Any ideas on how I can better optimize my presentations?

I have a client in urgent need.  They have a blog that they are trying to syndicate and drive traffic towards.  Their blogs rest on individual URL's and their topics are loosely connected to the gaming industry.  We are using PR Web and planned on using Outbrain to drive traffic, but the topics got pulled due to content restrictions.  Any suggestions of tools I can use to help syndicate their blogs?  Any and all recommendations would be GREATLY appreciated!

I oversee content for a client and this past month there was a 70% decrease in traffic. We noticed the hit start on September 29th, and has never rebounded. Any suggestions what this could be (i..e latest Google algorithm update) and or tools I should use to look into it? Nothing is showing up as an alert on Moz analytics and need to address with my client asap.

I am giving a presentation in a few weeks and looking for a "what not to do" larger brand example that made poor SEO choices to try and game Google with black hat tactics. Any examples you can point me to?

While reviewing code on a site, I found the following:

<h1 class="<a class="attribute-value">logo</a>">  <a id="<a class="attribute-value">logo</a>" href="[http://siteexampleh1.com](view-source:http://dmbinc.com/)"><span>Example of most important content on this page- Companyspan>a>  h1>

Is this the correct way to place code for an h1 tag?  The content is cached within the page and is hidden to the viewer.  The content that is assigned as the h1, is a logo.  Majority of code I have been reviewing does not use this setup. The code would instead read as (

This is heading 1

).  Can anyone provide insights on this?

Thanks!

For a real estate SEO client they have their corporate site and then for each of their communities (10 of them) each community has their own website domains.

One of their team members met with another search agency who recommended they move (consolidate) all their community domains under the corporate site as a sub domain. For example let's say their main site was www.maincompany.com and one of their communities was www.localcompany.com the other firm recommended they move that existing site to become localcompany.maincompany.com and for the other 9 communities to do the exact same thing. They shared that it would really help the corporate site and each of the communities improve search rankings.

I am struggling to see how this could be possible and was hoping to get some perspective as the client has asked me to come in and give my opinion if they should proceed with this consolidation.

Google has indexed each of their community sites and each site gets a decent amount of search traffic and rankings. Due to that I can't see any benefit to doing this. Since each sub domain would be considered a different site than it essentially is what they already have today so it does not raise domain authority for the main company site. Since, each community has a very different brand there would be little reason to go the main company site. What I mean by that is if a user went to localcompany.maincompany.com site I thought that some may (at least out of curiosity) remove the sub-domain to see the maincompany.com site. The look and feel of each are so different it would potentially cause user confusion too.

So my thoughts are this would be a negative for both the search engines and user. So I can share factual pros/cons with clients, do you have any thoughts to the pro's / con's of this approach to consolidate/move other existing sites under a sub domain of the main corporate site?

For a real estate SEO client they have their corporate site and then for each of their communities (10 of them) each community has their own website domains.

One of their team members met with another search agency who recommended they move (consolidate) all their community domains under the corporate site as a sub domain. For example let's say their main site was www.maincompany.com and one of their communities was www.localcompany.com the other firm recommended they move that existing site to become localcompany.maincompany.com and for the other 9 communities to do the exact same thing. They shared that it would really help the corporate site and each of the communities improve search rankings.

I am struggling to see how this could be possible and was hoping to get some perspective as the client has asked me to come in and give my opinion if they should proceed with this consolidation.

Google has indexed each of their community sites and each site gets a decent amount of search traffic and rankings. Due to that I can't see any benefit to doing this. Since each sub domain would be considered a different site than it essentially is what they already have today so it does not raise domain authority for the main company site. Since, each community has a very different brand there would be little reason to go the main company site. What I mean by that is if a user went to localcompany.maincompany.com site I thought that some may (at least out of curiosity) remove the sub-domain to see the maincompany.com site. The look and feel of each are so different it would potentially cause user confusion too.

So my thoughts are this would be a negative for both the search engines and user. So I can share factual pros/cons with clients, do you have any thoughts to the pro's / con's of this approach to consolidate/move other existing sites under a sub domain of the main corporate site?

Brian, I would recommend creating a strategy that focuses on engagement with current customers. Prospective customers who then land on their social profile, such as Facebook, would then see ongoing conversation with current customers that will build instant credibility.

For example, you could suggest a Bug of the week contest - post a picture of a crazy bug and ask customers to name the bug. The customer with the right guess gets to give 1 friend a free month of pest service. That way the friend will become the referral source and address both your goals in 1 contest. To get current customers aware of the promotion create a 1 page flyer that posts 1 of the contest bug pictures and include a picture of the winner and quickly explain the contest. Asking the field team to make current customers aware of the Facebook contest will increase current customers to become fans of the page and help increase awareness to their friends as well.

images?q=tbn:ANd9GcRraHyyPTSP-9qMiWD36LMGdg67_GtO-_xQjT7KmuLhnl3tws_1

Hi Ray-pp, I am not trying to exclude a range of IP addresses, but instead need to exclude multiple IP addresses from different locations. We want to exclude the IP addresses of our office but also from our employee homes. Do we need to create a separate filter for each IP address if it is not a range?