Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

jfeitlinger

@jfeitlinger

Joined Last Online Location Scottsdale, Arizona

Company: StringCan Interactive

Founder of StringCan Interactive, a strategic online marketing and social media agency based out of Scottsdale, Arizona, and co-founder of ShopTab, the 1st Facebook App that showcases an eCommerce store on Facebook through a data feed used by companies such as Barneys NY, Coca-Cola and Zales Diamonds. Over the past 10 years, Jay has devoted an inordinate (some would say insane) amount of time delivering innovative ideas to brands of all sizes in the interactive space. Prior to launching StringCan Interactive, Jay held a leadership position for 7 years with an Internet marketing agency based out of Phoenix, AZ, overseeing account services and digital strategy for clients such as Under Armour, Pulte Homes, Arizona State University, Taser International, University of Phoenix, and Discount Tire.

Favorite Thing about SEO
Generating targeted traffic for client websites at lowest cost possible

Q&A Reputation

Profile views

Posts

Followers

Following

Best posts made by jfeitlinger

RE: Social Media Approaches for a Pest Control Company

Brian, I would recommend creating a strategy that focuses on engagement with current customers. Prospective customers who then land on their social profile, such as Facebook, would then see ongoing conversation with current customers that will build instant credibility.

For example, you could suggest a Bug of the week contest - post a picture of a crazy bug and ask customers to name the bug. The customer with the right guess gets to give 1 friend a free month of pest service. That way the friend will become the referral source and address both your goals in 1 contest. To get current customers aware of the promotion create a 1 page flyer that posts 1 of the contest bug pictures and include a picture of the winner and quickly explain the contest. Asking the field team to make current customers aware of the Facebook contest will increase current customers to become fans of the page and help increase awareness to their friends as well.

images?q=tbn:ANd9GcRraHyyPTSP-9qMiWD36LMGdg67_GtO-_xQjT7KmuLhnl3tws_1

posted in Social Media

jfeitlinger