Hey Jon! Thanks for bringing up TAGFEE here in the forums. As you know we talk about it quite a bit internally, but its always great to see how others are lacing it into their professional and personal lives. I will be honest and say when I first started working here at Moz, I wasn't quite sure how to negotiate TAGFEE in my everyday professional life. I quickly saw how it raised the bar on almost everything I touched, and wasn't sure if I had the discipline, patience, and honesty (to myself and others) to really use it daily in performance marketing. Try being transparent about screwing up a test, or being generous with a promo that might lose you money or members. It was tough to say the least.
But you are right, it really helped me grow and quickly became something I started applying in other parts of my life as well. I do find myself being more transparent with others outside of my job, and have even tried to lace both fun and exceptional into my personal life. This means I have to take time from work to enjoy the wonderful people in my life (which has always been a struggle for me) and I have tried to be a more exceptional friend, and daughter as well. This often laces directly into generosity and empathy. To me, the better you exhibit one tenet the better you are off on all the others.
I will say that the hardest part for me is realizing not everyone takes these so seriously. To be fully transparent 
There are plenty of people in our industry that could give two hoots about the above words and how they apply in their lives...which is their choice, you know? I shouldn't hold them to a standard they never promised to consider. Also some people at Moz are still working on "getting" these, as am I at times. Its a work in progress and all we can do is re-read them often, and ask ourselves some hard questions when faced with a fork in the road.
Thanks again for bringing this up, its a great topic, and I'm excited to see what you and our community do with these tenets. Thanks Jon!
