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Hi there, Here's our situation: there are two people working on the blog. person 1) writes the posts person 2) SEO optimizes the posts I know this is not ideal but it's the best we can do and it's a whole lot better than no blog. 🙂 I'm the fellow optimizing the posts. I've found that my best SEO efforts usually slightly undermine the readability of these posts -- not in an extreme way, I'm not going overboard with keywords or anything. Rather, things like a sexy & enticing article heading may have to be dummed down for search engines... Because of this dumming down, I like to wait a couple of weeks to SEO optimize our posts, the logic being that we get the best of both worlds: a happy regular readership on topic articles that are clearly described for (and aligned to the terms used by) our search engine visitors What I'm wondering is, Generally: can you see any problems with this setup? would you do it differently? Specifically: does Google (et al) punish this sort of backwards re-writing? and, does it somehow amount to less SEO mojo when done retroactively? Thanks so much for your time! Best, Jon