Hello!

Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next.

We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about.

What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs)

1. So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site?
2. Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?)  or even same keyword targeting pages?

You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches?

Thank you and look forward to your comments.

I just want to ask more questions regarding location in keywords.

Can we treat these two keywords differently?

"Calgary's best shoe repair" vs "best shoe repair in Calgary"

or

"Canadian shoe repair" vs "shoe repair in Canada"

Searchers' intent is pretty much the same. but we should target two different keywords? if they are both popular?

1. Only one thing - changed my site from http into https in Feb and changed all the internal links into relative links.

2. Yes, impressions did fall. Please see the image of Impression data.

3. No, the keywords are not seasonal.

4. No, I haven't received any alert in GWMT.

AJTIurM.png

Patrick,

Thank you very much for all the pointers. This is an exhaustive list.

We will take a deeper look at your response and get our hands on this this month.

We did some of the things you mentioned already but we will try one by one again and share which worked and not worked.

Thank you