Facebook Messages, typically referring to private messages exchanged between users, do not count as a direct social signal factor for SEO (Search Engine Optimization) purposes. Social signals generally refer to public interactions on social media platforms, such as likes, shares, comments, and the overall engagement a piece of content receives. These signals can influence search engine rankings by indicating the popularity and relevance of content.
While Facebook Messages might contribute to user engagement and content sharing indirectly, they are private and not easily measurable by search engines. Therefore, they do not directly impact SEO in the same way public social media interactions do.