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Hi SEOmozzers!  I'm the Dr./owner/in-house SEO for my eye care practice.  The URL is www.ofallonfamilyeyecare.com.  Our practice is in O'Fallon, MO.  Since I'm an optometrist, my main keywords are "optometrist o'fallon" and "o'fallon optometrist". As I get more familiarity with SEO, Google Analytics and Webmaster Tools, I've discovered the Keywords that Google feels best represent my website.  About a week ago I noted Google counted 21 instances of "optometrist" on the 28-30 pages of my website, which ranks as #32 in the most common keywords.  #1 is "eye" with 506 instances. Even though 21 occurrences seemed low, I went though every page adding "optometrist" a couple times in the body where it would naturally be appropriate.  I also added it to the address shown on the footer of every page.  I changed the top navigation option of "meet Dr. Hegyi" to "our optometrist". I must have added at least 4 occurrences to every page on my site, and submitted for a re-crawl.  I even tried to scale back the "eye" occurrences on a few pages. Today I see that Google has re-crawled the site and the keywords have been updated.  "Optometrist has DROPPED from #32 to #33. Does anyone have any ideas or suggestions why I'm not seeing increased occurrence in Googles eyes? I realize this may not be a big factor in SERPs, but every bit of on-page optimization helps. Or is this too minor of an issue to sweat? Thanks!