Hey, I have a question in this:

We have setup a seperate Google Analytics ID and Google Search Console Property for the sub-domain and then if we are using reverse proxy to keep it under sub-directory.

So what happens to the GA tracking and Google Search Console in this case?

You can read my full question here:

Hi,

I have similar query for the specifc case. This also involves tracking on Google Analytics and Search Console Setup. Could you have a look at this question and share your thoughts? https://moz.com/community/q/using-a-reverse-proxy-and-301-redirect-to-appear-sub-domain-as-sub-directory-what-are-the-seo-risks

We’re in process to move WordPress blog URLs from subdomains to sub-directory. We aren’t moving blog physically, but using reverse proxy and 301 redirection to do this.

• Blog subdomain URL is https://blog.example.com/ and
• destination sub-directory URL is https://www.example.com/blog/

Our main website is e-commerce marketplace which is YMYL site. This is on Windows server. Due to technical reasons, we can’t physically move our WordPress blog to the main website.

Following is our Technical Setup

1. Setup a reverse proxy at https://www.example.com/blog/ pointing to https://blog.example.com/
2. Use a 301 redirection from https://blog.example.com/ to https://www.example.com/blog/ with an exception if a traffic is coming from main WWW domain then it won’t redirect. Thus, we can eliminate infinite loop.
3. Change all absolute URLs to relative URLs on blog
4. Change the sitemap URL from https://blog.example.com/sitemap.xml to https://www.example.com/blog/sitemap.xml and update all URLs mentioned within the sitemap.

SEO Risk Evaluation

We have individual GA Tracking ID and individual Google Search Console Properties for main website and blog. We will not merge them. Keep them separate as they are.

Keeping this in mind, I am evaluating SEO Risks factors

1. Right now when we receive traffic from main website to blog (or vice versa) then it is considered as referral traffic and new cookies are set for Google Analytics. What’s going to happen when its on the same domain?
2. Which type of settings change should I do in Blog’s Google Search Console? (A). Do I need to request “Change of Address” in the Blog’s search console property? (B). Should I re-submit the sitemap?
3. Do I need to re-submit the blog sitemap from the https://www.example.com/ Google Search Console Property?
4. Main website is e-commerce marketplace which is YMYL website, and blog is all about content. So does that impact SEO?
5. Will this dilute SEO link juice or impact on the main website ranking because following are the key SEO Metrices. (A). Main website’s Avg Session Duration is about 10 minutes and bounce rate is around 30% (B). Blog’s Avg Session Duration is 33 seconds and bounce rate is over 92%