Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?

    Technical SEO
    3
    5
    2053
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • rodelmo4
      rodelmo4 last edited by

      Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?

      1 Reply Last reply Reply Quote 1
      • joshibhargav_20
        joshibhargav_20 last edited by

        Hi,

        I have similar query for the specifc case. This also involves tracking on Google Analytics and Search Console Setup. Could you have a look at this question and share your thoughts? https://moz.com/community/q/using-a-reverse-proxy-and-301-redirect-to-appear-sub-domain-as-sub-directory-what-are-the-seo-risks

        1 Reply Last reply Reply Quote 0
        • rodelmo4
          rodelmo4 @max.favilli last edited by

          Also, quick question: when you say to be careful not to serve the robots file under the subfolder, should we delete it then? The subdomain is actually a wordpress site that serves as a blog, and so it's got its own robots file. So, right now, both robots files (main site + wordpress) are coexisting.

          1 Reply Last reply Reply Quote 0
          • rodelmo4
            rodelmo4 @max.favilli last edited by

            Awesome! Thank you!

            1 Reply Last reply Reply Quote 0
            • max.favilli
              max.favilli last edited by

              You can set it up to have the subdomain completely hidden behind the reverse proxy, if you do so, google won't notice any difference. If the subdomain is in the same local network you can just disconnect it from the internet, if you can't you can still set the subdomain robots.txt to reject crawlers. Just be carefull to do not serve the robots txt under the subfolder.

              rodelmo4 2 Replies Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • SAIM_Marketing

                Duplicate Content and Subdirectories

                duplicate content subdirectory directories

                Hi there and thank you in advance for your help! I'm seeking guidance on how to structure a resources directory (white papers, webinars, etc.) while avoiding duplicate content penalties. If you go to /resources on our site, there is filter function. If you filter for webinars, the URL becomes /resources/?type=webinar We didn't want that dynamic URL to be the primary URL for webinars, so we created a new page with the URL /resources/webinar that lists all of our webinars and includes a featured webinar up top. However, the same webinar titles now appear on the /resources page and the /resources/webinar page. Will that cause duplicate content issues? P.S. Not sure if it matters, but we also changed the URLs for the individual resource pages to include the resource type. For example, one of our webinar URLs is /resources/webinar/forecasting-your-revenue Thank you!

                Technical SEO | | SAIM_Marketing
                0
              • smontunnas

                Does the use of a unicode character high up on page adversely affect SEO?

                I work for a company in the travel industry and we are currently in the process of building out a 360-degree video landing page to inspire travel to our destination. There is some desire from individuals on my team to use the unicode degree symbol ( ° ) after 360 to ensure clarity. We currently have the ° symbol in the Page Title and H1 tag. Does the use of a unicode character adversely affect SEO? Our concern is that it is very unlikely that people are searching for 360-degree videos using the unicode symbol. We also have it fully written out as well. Just want to make sure we won't get dinged for this. Thanks!

                Technical SEO | | smontunnas
                1
              • Netsociety

                Schema for Banks and SEO

                I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?

                Technical SEO | | Netsociety
                0
              • DonnaDuncan

                Reverse IP Lookup

                I have a client that has over 90,000 incoming links from a single IP address. I can't figure out who's linking to them. I've used several different reverse IP lookup tools and can tell that the server is in Europe and ISP is AT&T Global Network Services Nederland B.V.. (http://www.ip-adress.com/reverse_ip/194.196.0.36) Says there's 0 hosts on that IP. Any suggestions?

                Technical SEO | | DonnaDuncan
                0
              • bedbugsupply

                Reverse proxy a successful blog from subdomain to subfolder?

                I have an ecommerce site that we'll call confusedseo.com. I created a WordPress blog and CNAME'd it to blog.confusedseo.com. Since then, the blog has earned a PageRank of 3 and a decent amount of organic traffic. I am considering a reverse proxy to forward blog.confusedseo.com to confusedseo.com/blog/. As I understand it, this will greatly help the "link juice" of the root domain. However, I'm concerned about any potential harm done to the existing SEO value of the blog. What, if anything, should I be doing to ensure that the reverse proxy doesn't hurt my "juice" rather than help it?

                Technical SEO | | bedbugsupply
                0
              • ckroaster

                Do Abbreviations Hurt SEO Results?

                We have certain products that we've abbreviated since it's a bit too long.  For example, the word Fair Trade Organic is one of our categories and we abbreviate it to FTO. If I put FTO  on our meta tag titles and links instead of the actual word, would that provide a weaker result?

                Technical SEO | | ckroaster
                0
              • pauledwards

                Image Size for SEO

                Hi there I have a website which has some png images on pages, around 300kb - is this too much? How many kbs a page, to what extent do you know does Google care about page load speed? is every kb important, is there a limit? Any advice much appreciated.

                Technical SEO | | pauledwards
                0
              • PlusPort

                Changing CMS, are there SEO effects?

                We want to change our cms from typo3  to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?

                Technical SEO | | PlusPort
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.