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Thank you for the info, Nick. The link is the logo in the header, so mousing over it brings up "Home." Most sites don't bother with the ALT tag, but since it is being used, we might as well make it a bit more informative with the company name. The company name isn't well branded, so little things like this can only help.

In looking at the inbound links to a client’s Home page, I see that the link from each page of the website back to the Home page is an image, and the ALT text is “Home.” I have a few questions about this, and would appreciate help understanding best practices:

--Does it matter that the link back to the Home page is an image (presumably the client’s logo)?

-- If we keep the image link, wouldn’t it be better to use “client’s company name” as ALT text rather than “Home”?

--Should I recommend using an HTML link back to the Home page, and using the company name as anchor text?

(I don't think it's relevant, but the site is built in Drupal.)

Thanks!

Thanks, Martijn,

The lawyer that is helping me put together the new privacy policy says I need to use this copy: "We also use third party cookies (such as DoubleClick) to run Google Analytics Demographics and Interest Reporting. These cookies gather website visitor data (such as age, gender, and interests) to optimize website content and marketing and do not collect any personally identifiable information."

I can't find where Google actually explains how the demographics and interests info is determined. The instructions, such as they are, are in the digital advertising section, so it may be possible third-party cookies are involved (?). Ah well, better to err on the side of caution - we can say that they are in use, and not get into trouble if they aren't...but if we do use them and don't say so, then we can get into trouble.

--Janet

I have a client who is activating the Demographics and Interests in Google Analytics, and I need to provide an appropriate privacy policy, per Google's TOS. Can anybody suggest what to state in the privacy policy? Google says: "If you’ve implemented Google Analytics Demographics and Interest Reporting, you must also disclose in your privacy policy: How you use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics."

So, I guess it's advisable to state that the site gathers "3rd-party audience data." Is it enough to say that the info is being used to better understand and communicate with the website visitor?