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In looking at the inbound links to a client’s Home page, I see that the link from each page of the website back to the Home page is an image, and the ALT text is “Home.” I have a few questions about this, and would appreciate help understanding best practices: --Does it matter that the link back to the Home page is an image (presumably the client’s logo)? -- If we keep the image link, wouldn’t it be better to use “client’s company name” as ALT text rather than “Home”? --Should I recommend using an HTML link back to the Home page, and using the company name as anchor text? (I don't think it's relevant, but the site is built in Drupal.) Thanks!

I have a client who is activating the Demographics and Interests in Google Analytics, and I need to provide an appropriate privacy policy, per Google's TOS. Can anybody suggest what to state in the privacy policy? Google says: "If you’ve implemented Google Analytics Demographics and Interest Reporting, you must also disclose in your privacy policy: How you use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics." So, I guess it's advisable to state that the site gathers "3rd-party audience data." Is it enough to say that the info is being used to better understand and communicate with the website visitor?