Thank you for the replies.
We talked about being found nationally, and found that we were probably biting off more than we could chew... especially being new to the online game. So we decided to start out locally. Realizing that the word "phoenix" was in the title, we figured we'd start with the city of Phoenix. I've created profiles with google places, bing, yahoo and infogroup.
I will check out those links you posted.
Thanks again.