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It's not so easy to answer that question, since there are people that visit our social profile and later visit our website to buy our service.

Also, while I could test this and answer it, if our objective is to grow our social profiles, requesting our clients to like / +1 our URL would be a waste of time.

We are considering adding the +1 and facebook like widget to the footer of all our pages, but we can't decide whether to point them to our URL or to our respective Google Plus / Facebook Page.

Ideally, we would prefer poiting them to our pages instead of our site URL, but I'm not so sure if we would get as much SEO advantage that way.

I was looking for feedback towards the SEO advantages / disadvantages of this at what strategy you guys use.

For example:

1. Having +1 our URL would be shown to their friends at the organic results.
2. Having +1 our page would grow our profile, allowing us to communicate with them and would also enable people search +Duplika at Google (like it happens with big brands).

What do you suggest?