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Hi Ed.

Well second time I have responded to this! MOZ had a little 'hiccup' and lost the entire response Ill try remember!   ahhh now it wont allow me to post a large response. so its in 3 parts...(1 of 3)Thanks for your insight I really appreciate it! Yes, as you said I do kill it for ski rental delivery queenstown/wanaka related searches but I am the only offering for this service and its not searched often. My most valuable keywords that I put most effort into are 'ski hire queenstown' and ski hire wanaka'. This puts me in the mix with my competition and I need to use the Meta and Title to 'sell' my point of difference (delivery and fitting) and generate a good CTR. Positions 1-3 for these searches on both google.co.nz and google.com.au would be ideal. I believe our site is far superior than our competitons and ranking it after 8 years in the game should not be too hard (BTW we are ranking pretty well esp. Local)In fact I have just spent a month updating our NAPs across the web to match and reflect our 2 physical trading locations in Wanaka and Queenstown. So the site is split in 2 locations already as you suggested. You will see this if you try to book or look at rates. ...contd

contd...(2 of 3)

We started in 2011 as snopro.co.nz and just in Queenstown. All our efforts on and off page were to rank that site for ski hire queenstown related searches. 2014 we expanded to Wanaka. We needed to split the site. We then created snopro.co.nz/queenstown-ski-hire and snopro.co.nz/wanaka-ski-hire and focused the on page to reflect the individual locales. Snopro.co.nz became the 'homepage' and mentions our service is available in wanaka and queenstown (and everywhere in between). Thing is, Google never dropped snopro.co.nz for ranking to all queenstown related searches in favour of snopro.co.nz/queenstown-ski-hire. The sites history and backlinks made this the favourite in googles eyes. Issue is the snopro.co.nz as our homepage is optimized for wanaka and queenstown, (see the metas below) so it 'waters' down the impact of queenstown alone and prevents us killing it for 'ski hire queenstown' related searches (IMO).Anyways, none of this really explains why Google is not using my actual Metas.meta description for home page https://www.snopro.co.nz/ is the following:

cont'd... (3 of 3)

https://www.snopro.co.nz/wanaka-ski-hirehttps://www.snopro.co.nz/queenstown-ski-hiremeta name="description" content="Snopro Ski Rental Delivery Queenstown. We deliver & custom fit ski hire in the comfort of your accommodation. Hassle Free. Multi-day save 10%. Book here."Thanks for the advice Ed, really appreciated! Yep Queenstown is a pretty magical part of the planet!Cheers

Real frustrating for me to see Google ignoring my 'Meta Descriptions' and 'mining' my site for any description it chooses. For years my meta has always been displayed and was set up with best practices according to MOZ.  My site snopro.co.nz and snopro.co.nz/wanaka-ski-hire have plenty of competition in the market but we are the only ones with a huge point of difference, we are web based only, and deliver the ski rental gear.  My quality meta was a way I could control the text and use for a good CTR due to offering something unique in the 'Meta'  (Rental Delivery).  Seems the only way I can 'control' any text is with 'Adwords'   ...funny that!  Any others out there finding the same?  Justin.

BTW my meta is - 'Snopro Ski Rental Delivery Wanaka. We deliver & custom fit ski hire in the comfort of your accommodation. Hassle Free. Multi-day save 10%. Book here'