Jarno,

Thank you very much for reply! I'm happy that I'm not alone here

Your experience proved even more my assumption that Brand keywords are treated differently then generic once! So, it's -  2:0 at the moment! Would love to hear opposite!

Regards,

Jungles

Several times I have noticed that website receiving sort of a rankings drop penalty for certain wrongly built on-page strategies that involves keyword stuffing, wrong keyword density(too much) etc.

The question is - how you guys think - is branded keywords receiving the same treatment from Google then generic ones?

And here is why - for one popular brand I see that they ranking for their brand keyword very high(1th) but keyword density is awful - more then 10%. So, my guess is - if this keyword density you would apply for generic keyword you will end up nowhere to be found for it!

Is that could be truth? Any experiments info about that?

thanks and regards,

Jungles

Marketing strategy/plan first! Then you will understand what where and why. SEO for everything as it is a part of Marketing and idea of the content.

Best,

Jungles

In my understanding  - Google is a machine that wants us to think that it is acting as a human being

In general - there is some human influence on their 'algos' but it's important to understand -  it is still a machine! And most important is to clearly lied down - it is machine that constantly keeps upgraded and tweaked by humans.

I see where and why Joseph coming from and I see why he still is not satisfied with the answer. You know why? Because question is wrong for this community

Everyone here wants to do good for you Joseph! And that is why you are not getting direct answer regarding correct keyword density percentage. The truth is - this number is keeping changing constantly and whatever  'density' will you apply to your article it is - DANGEROUS! There is no exact magical number but there is a safe side that works for present moment.

And to answer you directly - do not cross 1.5 - 2.0 percentage at the moment. Think about this like that - If you will apply wrong keyword density to your article you will get fired from your job.

So, how to apply correct keyword density you are asking! -  you see, you asking to guarantee you something that only Google can guarantee as there is no insight - what Google will implement next and how that will affect everyone here.

One golden rule applies for this though - keep constantly updating and changing your content! As far it is the best of the best of all ranking advices what I can give you because as far as it goes now - Whenever new content is published Google clearly and immediately recognizes, responds and communicates with you via changes of you ranking positions via what!? - via keyword density,placement,decoration,website structure, credibility,visibility and all this blah,blah,blah stuff You see - keywords are still there!

So, sorry, but there is no magical and precise pill for this! That is why question was a bit wrong.

all the best,

Jungles

Thanks m8! Transcripts for videos is a great idea! Will definitely need to utilize that!

Regards,

Jungle

Cheers to the answer!

Can you share your experience with link building strategy for them? Did you boost the brand or you ranked unique product by their keywords. Or combination of both?

Keyword use bottom line:

• the problem is that standard approach regarding keywords is not working here as you can not choose keywords that have high and valuable traffic. As far you don't have a brand awareness for the site and credibility for the brand in general - you can not compete for high quality keywords. You will be outranked with easy by any blog that has 1,5 k words in it and that is optimized by this general keyword.(remember, I am able to use only Meta tags and Img Alt  attributes in this battle. +Off-Site campaigns of course)

Thanks,

Jungle

Yeah At least one positive sound D;) Thanks for that!

One question though - you mentioned link building - what do you think would be the best approach to that? Product keyword or boost a brand? In both situations anchors etc. will be unique - which is good. So we don't need to talk about highly competitive keyword rankings etc.

The problem that I will be facing is affiliates of the brand and affiliates of the product. They will be my most competitors and as far I aware - they are quite big.

For example - how would you fight with Amazon if you need to sell exactly what they are selling!?

Example situation - Just imagine that you have built new site for brand.......and that brand already sells on Amazon it's products.

Thanks,

Jungle

Not really - they have all digital content in place - videos, pictures html5, sliders etc. Apart from that - Max  50 words per page:(

Matthew,

Thanks for insight but unfortunately this is not the case. Maybe in travel field everything is exactly as you say but in the big Fashion it's not

There are factories, teams and really a lot of money spent on just a homepage and whenever you want to justify any change it is just feels ridiculous.Try to understand, that people with who I dealing with will newer sacrifice anything. They will pay 10x more....but newer sacrifice. So, SEO standards, terms, explanations etc.  are not discussable. They will not publish content in text format and everything regarding visual design is forbidden talk ;)..........................

Of course, all meta data and hidden things that could be corrected is corrected, but how to rank such kind of website without textual content, keywords, density etc, I do not have any clue.

Of course Social Media campaigns and blogging will help but I highly doubt that this will be enough in competitive niche because apart from referral traffic we will miss organic rankings and traffic from this part of the Google.

regards,

Jungle

Hi all,

It is widely known fact that you will be a bit in trouble if you will need to do SEO for luxury brand that is not willing to sacrifice design, layout etc. for SEO purposes. So basically - there is no content to optimize and there is almost no keywords to rank!

Just wondering - how would be the best to approach such kind of terrible situation?

Regards,

Jungle