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Your internal link structure does help your rankings, but the way I see this, there's not going to be any change to the pages that are actually ranking, right? If you remove the page that didn't rank for the keywords anyway, It shouldn't impact the rankings of the other pages.

There are a couple of factors to take into account when you do this:

• Don't forget to 301 the link to, for example, the level above, in this case /key/, so that direct/referral traffic to that page doesn't get 404'd.
• Is there a lot of traffic on the /cupboards-lockers/ page now? If so, how does this traffic behave, does it flow towards the other pages before converting or do they convert on this page? How is the UX (bounce rate, time on page, exit rate etc.)? These factors can help you determine what you should do with which page.
• Make sure there are no other dead ends in your page: check the sitemap and scrape your site with, for example, Screaming Frog to prevent any 404's from showing up.
• Make sure there are no products assigned to that page specifically, creating an odd URL structure on product level or a breadcrumb with missing or dead links.

Hope this helps!

Not really a question but still interesting. I think it's not weird for Google to at least check expired domains as a lot of them are bought for the sole purpose of spammy linkbuilding.

Apart from Google, from an organic point of view it seems like a natural process to me that expired domains lose value from their links. For example, a niche blog writes articles about technical car issues for a specific brand and model. There's valueable information on that page and therefore other web sites refer to (link to) these articles. If the website owner discontinues the blog and the articles are removed, the links to these articles won't have any value anymore. So why would they count towards DA, PA, TF and such metrics?

Hey,

The rule of fist is that readability is the most important aspect of your URL. The /category/ folder does not add to relevance, neither does it make the URL easier to read. I would therefore say it's better to remove the folder. I guess you don't use the /category/ folder as a page itself and have the visitor land on /destinations/ right away?

As long as the content on your /africa/ page is valueable and unique, I wouldn't remove that.

I hope this answers your question!

Yup, if you fetch it, it's more likely to appear fresh in the index. If you don't fetch it, you'll have to wait for Google to crawl your site again. This does not mean that your site is instantly indexed as soon as you fetch it; you just send a signal to Google that you want it crawled again and you'll see a status next to the page.

You might want to consider having the link placed elsewhere. Linking from Blog A and Blog B in the same niche seems only natural because it's highly relevant. Sitewide outlinks however are not great. If it was my site, I would rather have the owner of Blog B mention me in one of his blogs. A page called "link partners" or something like that is also not great.

Overall, I would say more relevance = higher value of the link.

Linking to the homepage from every page would only be natural. From subdomains and subdirectories, it won't be bad to link to your main sub's home, depending on the content of these pages. What do you mean by "interlink homepage to the highest"?

Hi,

I would add other descriptive alt tags. Keep in mind that alt tags are also displayed when your image doesn't load for one reason or another. In your case, i wouldn't stuff these with keywords as you are in a commercial branche. I would keep the keyword alts for the main image.

I also noted that your image filenames arent optimized (on the Edelweiss chalet) - i would consider renaming them first before you worry about thumbnail alts. You could consider naming the chalet "Zell-am-see-Oostenrijk-Chalet-Edelweiss.jpg" for example.

Hope this is useful

Hi MOZ'ers,

I'm wondering what the impact of different TLD backlinks is for same language pages. For example: we're on a website that has a German national TLD .de. We're earning backlinks and they are coming from .de as well as .ch (Switzerland) or .at (Austria) pages. What would be more desirable, and how big would you consider the difference?

Looking forward to hearing your responses

Justen

Hi Eric,

What do you mean by seeing the current state? You could execute an audit using the OSE, or Screaming Frog to check if there's any weird redirect chains or 404's. As for structure i would recommend SILO structure. You could use this info for reference: http://webris.org/how-to-create-website-silos-for-seo/

I hope this is of any use to you.

Justen

Do you mean alt images for thumbnails that exist alongside the original images? If so, you could automatically generate the thumbnails by defining the resize. The image alt for the thumbnail remains on the thumbnail as well.

See: https://groups.google.com/forum/#!topic/blacklight-development/A7bHiIm5QFA