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Hi Paul,

Thank you for the detailed response. You've made a very good point here.

Specifically, what I'm looking to try find out is more about the 'buying process' of our customers. While Google Analytics can tell me what pages get the most hits, basic vistor demographics, I'd like to investigate more of the 'individual buyers process' on the website.

For example, an individual reaches the home page, then where do they go? What sequence of pages do they go to and then what is the end result. Do they file a web inquiry or do they consistently exit on a particular page?

Also - I think mouse tracking would be beneficial for this purpose. If you have any other recommendation of area's I should look into regarding identifying online buyer behaviour I'd greatly appreciate it.

I am still in the intermediate stage of learning web analytics and SEO and am looking to take it to the next level and identify key data that would result in physical alterations to the website and online marketing strategy to increase both website hits and conversion rates.

Thank you again,

Justin.

I've heard there are some third-party software that provide greater depth of information than Google Analytics, such as mouse tracking, heat mapping, video snapshots ect.

Can anyone recommend a good program to use? I've tried a basic web-search but there seems to be a great variety of different ones.