Respected leader in the web analytics industry helping organizations integrate data into decision making processes.

Commonly interacts with senior level management to drive the strategic use of web data. Collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights.

An active participant in the web analytics community with a strong passion for sharing knowledge and advancing the analytics industry. Commonly engages the community through the popular blog "Analytics Talk" and has presented at various conferences and trade shows.

Author of Google Analytics Short Cut, published in 2007 by O'Reilly Media, Inc., co-author of Performance Marketing with Google Analytics published in 2010 by Wiley, and Google Analytics published by O'Reilly Media in 2010.

Justin was nominated as the Innovator of the year in 2011 by the Web Analytics Association.