We've been having a discussion about the GA Premium service here in our office, trying to weigh up the pro's and con's...
For the majority all it seems you gain access to is more support from google. We're trying to find out if that is the case or if you gain extra information, such as and insight into the search terms who must not be named.
Of course i'm talking about the (Not Set) data... This section of data is ever increasing, yes i know we can access certain terms through webmasters but it was so much easier (in the good ol' days) when all the data was under one roof!
Any thought opinions or even more questions would be greatly appreciated, i look forward to your responses.
Anthony