Hi Rich,

Physically having the H2 above the H1 is fine. Like Schwaab and Chris say, you won't be penalized for it - it is more a matter of logical hierarchy on your page.

I am guessing you are doing this because you don't have access to the CSS or do not want to modify the stylesheet and you like the look/design of a page with the H2 above the H1 - this is fine, just not best practice necessarily.

Typically your page should be structured like:

- most important - headline for the page

- second most important - sub heading for sections, related to

- third most important - headline for sections, related to

etc... implementing

-

tags where correct semantically.

You don't "need" to have an

on every page if it doesn't make sense (for instance if one page was just a continued section or whatever). If you wanted, you could use the

and not include the

.

Hope this helps.

Mike

Again, I personally would suggest the directories listed on GetListed.org. If you haven't gone there yet, here is a list of their suggested directories:

• Google Local Listing
• Bing Business Portal
• Best of the Web (as Robert suggested)
• Hotfrog
• Superpages
• Yellow Pages
• CitySearch
• Yahoo (again what Robert suggested)
• Nokia
• eLocal
• FourSquare
• Yelp
• and a few others

These are all "trusted" and "SEO friendly" in terms of your original question.

Getting listed in these or other directories is not necessarily going to make you rank higher; however, they will hopefully drive some additional traffic to your site.

When you say, "high quality", what are you actually asking? If you are talking about PR and DA or passing link juice or whatever... it is going to depend not only on the directory, but also the page that you are on in that directory - whether Google indexes that page, how many other businesses are on that page linking out (diluting any link juice), etc.

As Nakul stated, you should be listing your business where your customers are. Are your customers going to be searching for you in the Yellow Pages or in a Google/Bing/Yahoo business directory - maybe? Are they going to be searching for you on DirectoryBin or WorldSiteIndex - I guess I'd doubt it.

With the time you are spending researching directories or even getting listed in these directories, you could be spending creating good content that will naturally get linked to and shared on social. My advice - create good, shareable content and engage with whatever "community" your business has. When you have nothing else left to do, then get listed in a few legit business directories.

Mike

If you cannot create and update an XML sitemap for your site, you should consider creating an HTML sitemap. While you cannot submit an HTML sitemap to search engines, spiders can crawl your HTML sitemap and crawl pages deeper into your site.

Matt Cutts says that if you can only do 1 type of sitemap, do an HTML one, because it helps both users and bots.

Hope this helps.

Mike