Hi everyone.
We like most are struggling to link build this year in line with Google guidelines. First step for us is a back link clean up then a really thorough competitor analysis to see what the competitors have that we may wish to emulate. We also ask the clients to provide us with information about their associations, memberships, suppliers, partners etc so we can see if there is synergy to get them a decent link from sites in their immediate orbit.
After that we produce some excellent content but getting it published, particularly with a follow link, is just getting harder and harder. We are also a PR agency so we encourage the clients to 'think out of the box' with regard to a PR campaign. It is fair to say that most clients don't understand what we are trying to do and don't have the stomach to be different.
I was wondering if anyone else did anything different, any fabulous ideas we are missing?
Also is anyone still submitting content to Ezine articles? They are incredibly picky about unique content, grammar etc but is it/will it still be grouped in with the article link farms?
Any advice much appreciated.
Thanks Karen
