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Also, be aware that in this global economy, the IP does not always determine language (think travelers and expats). Be sure to keep an eye out on conversions and bounce rates on the redirected visitors. It shouldn't be a big issue, but it is something to keep in mind.

Don't create a page per key term please. Only create pages per intention. In your case, does the page you want to rank [plus sized clothing "xxxx"] match the intent of the searcher for that term? And is the same page as relevant for [plus sized clothing]. Are you the best answer for both terms? Is that page the best answer for both terms?

I don't want to sound negative but I highly doubt that. If you sell plus sized clothing on the national level, your homepage is probably the best page. If you are going for new styles in 2012, that should be a different page with just those styles. If you are a store or collection of stores in Boston, then [Boston plus sized clothing] is more your term.

Now after all of that, do know that typically using a broader term in addition to some modifiers is perfectly fine if it makes sense for the page. Don't take that too far, don't key word stuff your title tags or content. Know your keywords, use them, but don't abuse them. Talk to people, don't market to them.

They most likely launched both in hopes of getting US and UK traffic to their site. The sites are not identical and therefore they are doing nothing wrong from a traditional SEO standpoint. Now, I don't agree with their idea of having a .co.uk and a .com, they should be fine with one of those.

I am with Miriam, this should not be allowed, but I can see how it was missed by any algorithm catches.

No, they did all of their research just about that. Trust me, they can tell. Try to limit the number of ads, don't remove them, just limit to no more than 2 per page.

The one piece of feedback I can give is that your pages have way too much advertising. If Panda didn't affect you before I can see it doing it in the future. This competitor has tons of resources on the topic and seems to be a better result for broad terms like aspartame. If you want to rank for broad terms like that, I'd work at developing a resource center for searchers of that term. They could be looking up that broad of a word for many reasons, answer those and don't focus on the ads. Focus on being the best answer for the query.

While this is not the best use of their time and something that as a consultant I'd recommend against, the content on that page is not duplicated from what I can tell. The page is about aspartame and links to other articles on the subject. It looks like the content is on other sites, but I can't determine who scraped whom. Can you tell me what page you have that is competing against this one? I'd be happy to give some advice. But for right now, I can't see an issue here.

And no, generally putting things on subdomains is not effective but done right it can be. I don't want to say it isn't overall but we traditionally recommend against it.

I am with Moosa, placing it on another site just for links isn't a good idea. But this isn't content that will get links as it is.

These aren't really articles, but rather requests for services. I am not sure how much traffic this content will bring you but if you want to open it up, I'd still recommend keeping it on one site.

GOT IT! cnn.com

Search for news on your phone or tablet. cnn.com is first. In fact , on my iphone I see no mobile URLs. Fox News redirects to foxnews.mobi when a mobile user clicks on foxnews.com, but the foxnews.com ranks.

I hope this shows you that even though a site might have a mobile version and therefore a mobile sitemap (we'd hope), that doesn't mean the mobile site will outrank the main site on a mobile device.

Use your regular sitemaps and call it a day.

First of all, thank you from all SEOs and Social media people for doing this right. And since you have one URL for all users, you should not have to submit a mobile sitemap, in my opinion.

Can you tell me the site and let me show you what I mean? I am trying to find an example but failing, I'll comment again if I can find one for you.

Keith and Bryan are dead on. If your homepage is better for users looking for insurance, then why is there an insurance page? My guess is because your site offers more than insurance.

Yes, getting links to the homepage will be easier, but that should not be the reason for killing a well ranking page that seems to be the better page.  I'd recommend updating the insurance page to make it convert like the homepage and let it remain the focus of insurance traffic. Then make sure that your homepage links to the insurance page with good anchor text, and that it doesn't link to another page with any insurance related text.

You can edit the index template inside of wordpress to ensure you have the right H1 and add in some static features. There are not any complete posts that I can find outlining this, but if you know some html and know how to search, I am sure you can make the necessary changes.

I'd change:

H1 (find feature to identify any current ones and change them, the add your own to the top of the page)

Static text (use a plugin for the side bar or just add a blurb above the excerpts that describes what the site is about)

That should be all you need.