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I agree with Janet. Testing and PPC will help, but more than that your intuition helps most.

Bucket those keywords based on intent.

Essay editing, booked editing, and resume editing are slightly different so I'd make a page for each (include examples, be specific to that type of project). But when it comes to broad variations, go by the intent.

Essay correction and Essay editing should be the same page, and I'd mainly target editing as it sound more like what your product is, but use essay correction in the text. And try to vary the anchor text to the page when you link internally and externally.

When it comes to small slice of a big pie or big slice of a smaller pie, that's a call for you to make. Check out the competition on essay editing ... can you compete? Are you better than them for the searcher? How? Make that apparent and push for it with marketing. If you are the same ... but can own "essay correction" (the SERPs are not as competitive) ... go after that first.

Hope this helps!

I would mix it up a bit. Don't try for a percentage though, just go with it. Search for "wifi" and note that the top result is wikipedia, and they use Wi-Fi in the title tag and yet it is still bolded. This is why I say SEs see them as the same words. If it makes sense to pepper the different uses, and both are grammatically correct, go for it. Just don't waste a lot of time doing it as I don't think the returns are great enough.

It helps if we know the exact keyword you are talking about, but alsvik is right. SEs generally get that web-site and website are the same word. "And" and "&" are considered the same. "Auto refinance" and "Car refinance" are sometimes used interchangably. It is all based on the intent of the searcher. If the mis-spelling or stop in the middle of the phrase changes the intent, that changes things. But I can't know without knowing the word.

When it comes to what to use on the site, misspelling or not (see what I did there with the misspelling usage?), use what makes sense in the context of the page. Don't misspell just to add the word in there. If it's a product page, you might allow reviews, which should add natural variation. But don't misspell just for the sake of adding the term. I can almost guarantee the SEs know that the misspelling is the same as the correctly spelled term.

Now when it comes to the hypen words (misspelling, mis-spelling) ... if it makes sense to pepper them in the text and they are both accepted variations, can't hurt to use them. But I don't think it'll make a giant difference. And please, don't worry about the meta keywords tag, using that does nothing but hurt you.

Hey!

So, I listened to Matt's video. I see his point about wanting to crawl the JS files just in case something tricky is going on. Do understand that this is a risk you take. I don't see an issue blocking crawling of those files from a logical perspective, but if you or someone that takes over for you in the future does do something sneaky with JS and you are caught ... plus you have blacked access to the offending files ... it is going to take a lot more work to get back in good graces with them.

It's like a cop searching your car. You have every right to ban them from doing so, but if you have nothing to hide, why make trouble? Matt is right, banning crawling of these files is not going to save you much but if you think it's an issue, feel free. Just know that they might take it as a possible flag in the future.

Kate

I think B is the better choice as Kensington is a part of London, a suburb if you may. Being in the "right" word order is just not that important to ranking in the URL or the Title Tag. What matters most is that people can find the right page to answer their query. Just make sure each page has relevant, original content to that page and it answers the targeted query and you'll be fine!

What Highland said, but also ...

If you add a langage element, make it a crawlable parameter. You want to be able to tell the search engines that those parameters mean language. This is possible in webmaster tools.

Also worth noting is that if a site is translated, it does not mean it is internationally targeted. Not everyone that speaks spanish lives in Spain. Just keep that in mind. Starting with translation is best, but do not think that translating means that you are targeting different countries. More work needs to be done there.

Many sites do fine having one site (.com) and translating into the most popular langages. Due to their global nature, their site ranks fine without country targeting. It's up to your market to determine what is best and if country targeting is necessary.

Put simply, the marketer sounds right. But the purchase of exact match domains is not a total loss.

What should have been done:

1. Keyword research done, but not for the keywords that just have the most traffic, but rather those that are relevant and have the most traffic. The relevance is key there.

2. Identified the content on the site that should rank for those terms.

3. If no content exists, creating it on the site so that the content answers the query of the searcher and gives a call to action.

4. Worked with the marketer to influence the links to the pages for each keyword.

What can be done now:

1. 301 redirect the domains to the pages that make sense.

2. Only use those domains for sites if there is a reason for another site to be made on the topic. If your site can do it, leave it to one site, it's less work and less link building.

3. Work with the marketer to get GOOD, relevant links to the page on the clients current site. It's not about him being better than you, it's about you guys working together.

Yeah, the 301 should be taking effect, but apparently Google thinks that the 301 is more of a 302. We have seen Bing come out and say sometimes they will ignore commands and treat a 301 like a 302. Do you 301 things often?

Regardless, since there are no more links pointing to the /Lavender page, you can 404 or 410 that page and let it drop in the index. The new one should take it's place. You do risk losing traffic for a little time though, just be aware of that. Should fix the issue though.

Wow you are easy. You've got it right, there is no reason to make different landing pages for each of these terms. Your plan is correct.

Not sure but I'm on the question now, give me just a bit and I'll see if I can help.

When did you change the links on your site and the backlinks? I ask because OpenSiteExplorer still sees them which tells me it was in the last few months I think. Is that right?