Hello. I'm new to Moz and know very little about SEO. I just finished going through the Beginner's Guide to SEO and I'm ready to take action. I plan on doing the SEO work myself.
The guide says before doing keyword research, I should first answer certain questions about my business, such as: What types of my product are people searching for? Who is searching for these terms? When are people searching for these terms? How are people searching for my product? There are several more.
How do I go about finding the answers to these questions? Thank you in advance.
