Latest posts made by KathyF
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RE: Should i 301 redirect my blog to the respective site or just 404 all the blog pages?
It's better to use 301 redirects to maintain the SEO value if possible. Redirect the blog post urls to a corresponding content page on your website if such content exists. It's better for the customer experience too. If the blog posts are about topics or events that our outdated, a custom error 404 page is a better option so that the visitor won't waste time looking for something that doesn't exist anywhere on your site, even in another format. Listing your sitemap or a search feature can be helpful.
posted in Content Development
Kathleen Fealy, a search veteran with over 16 years experience in organic search, works with small to mid-size businesses in developing online strategies that include SEO, customer-centric content and customer engagement. She is an HFI Certified Usability Analyst and a ConversionXL Certified Optimizer (Conversion Revenue Research and Optimization). She spoke at Search Engine Strategies on topics concerning SEO and Usability, was a Contributing Editor for Web Marketing Today and wrote articles for various industry publications such as SES Magazine and Visibility. She is a member of the Usability Professionals' Association and SEMPO where she served as the Education Committee Co-Chair for many years.
