I haven't done it yet, because I still don't know how best to approach it. Here are the options that I know of in my area (Tampa, Florida). If I go through one of the universities in the area, they will setup the scholarship for us free. So, there's no time, money or effort expended other than stroking a check. However, they only want the scholarship to go to one of their students (makes sense). So we will only get one link out of that, even if it is an .edu link.

On the other hand, if we do it for say "aspiring women professionals," then we can get market it to all the various women's clubs in the area, youth groups, churches, etc. So before we pull the trigger, I am trying to decide is it better to get 1 .edu link or a bunch of other links. I was hoping someone had some experience or studies on this I could look at, but so far I have not got anything conclusive.

My client is a Law Firm just outside of Tampa, and I am trying to get her keyword phrase: "Tampa Car Accident Attorney" in the top 3. One of the strategies I want to use is to create a scholarship for "Tampa Area Students and how a car accident impacted their life" or "Tampa Area Students and how they think they can decrease car accidents." (that's still be worked on).  Once the scholarship is created, I want to put it on our Tampa Car Accident Attorney page, and get other companies to link to that page.

My question is what links should we go after? Because that will tailor it to who we give the scholarship to. We could give it to a University of South Florida student, and get one .edu link. We could do the same thing for the University of Tampa, or Stetson Law School, but we'd only be getting one link from each of them.

If we set it up for high schoolers, we can get more links from the community and schools, but I'm not sure high school .edu links matter all that much. Is 10 high school .edu links as important as 1 college .edu link? I don't know. If anyone has had an experience with this or any insights, I'd greatly appreciate it.

Thanks!