I obviously haven't optimized KennethLewis.com for the given term, but the term is all over the site on multiple pages. As for the Breema site, it is mentioned just on the homepage of a site that otherwise has no relevance to the keywords.
I thought Google would know better, and wouldn't give much weight to the addition to the homepage of a different topic (Breema in this case). I put it on there clearly for SEO purposes, and find it strange that Google is taking the bait so easily.
**What happened to all I've read about Google looking site-wide for relevance, and not just on one page? ** How can an Internet Marketing website appear lower in an Internet Marketing search than one with a radically different topic and three usages of the keyword on one page?
In my eyes this reveals that it is not content/relevance that is important, but rather one's ability to play the SEO game, which is exactly what Google says it wants to avoid. Right?
Just trying to wrap my head around this.