I'm Jim, and my 17-year-old youngest has dubbed me kewlJim. My university pays me to have fun leading teams who develop great courses for open learning students, mainly in British Columbia. As a hobby, sometimes with pay, I've developed or renovated a few websites, and I'm currently developing one for a small church I occasionally attend. Lately I've been reading up on SEO, Web 2.0, etc., because of that webmaster role and the prospect of doing more web design and SEO after retiring in June. In the SEOmoz community, my interests are at the tip of the long tail, but I've visited SEOmoz almost every day since finding it a month ago. Besides clear new ideas, Rand and Rebecca and many others share energizing inspiration, and I love the way they are making the web a better place.