This is my first post in the Moz Community and I have to say, it looks like an amazing place to learn - I am excited to be here.
My question is this. I have a client who would like to optimize his local business website so that is shows up in several different cities.
For example, he has an office in Ottawa, London and Woodstock. What would the best way to complete the on-page optimization so that Google knows this site is relevant for his service in any of these cities?
Is it just a matter of including each of these terms in the title, content and headings? Should I create additional website for each location? Create a resource page for each city on the main site?
Any suggestions would be greatly appreciated.
Thanks,
Nathan