Yes, Site speed is a Google ranking factor. Google indicated that page speed is one of the signals that are used by algorithms to rank pages. Page speed is also an important factor that affects user experience. research shows that pages with longer loading speed will have a higher bounce rate.
Here are some ways to reduce your page speed
- Minify CSS, JavaScript, and HTML
- Reduce redirects
- Remove render-blocking JavaScript
- Use Caching
- Optimize Images
- Enable Gzip compression
