Questions created by KMofOutlier
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Company acquired but keeping website for now. How to rebrand without losing traffic?
A client has been acquired by a larger company who will eventually absorb client's website but this could take some time (a year or more). We have posted notice of the acquisition on their current site now, but it's time to make the rebrand of current site a priority. Since this site could be functional for some time and still operates as a lead generator for the company, we don't want to negatively affect their web traffic. Curious if anyone has experienced similar or if there are best practices we should be following for this transition? Domain will stay the same for now.
On-Page Optimization | | KMofOutlier0 -
Redesigning client website and will be losing a lot of landing pages. How to avoid tanking search traffic?
We are working with a client who is changing the direction of the company's marketing efforts. The current site includes many (approx 100) pages for each partner they work with (each partner has its own page). The new site will be losing many of these and we want to be sure we don't destroy organic traffic/rankings in the process. These landing pages don't directly garner the most traffic but it will definitely be a big change in the size of the site. Any advice for how to best handle the redesign is appreciated, thanks!
Technical SEO | | KMofOutlier0