Alagu, thank you for your reply. Currently we'll be staying on the same domain, however we expect to need to migrate relevant content to the acquirer's site in future, at which point we'll need to consider the 301s.

Thanks!

Thank you for your reply. I do think the "pure" rebrand stage is where we are at for now, with the full migration taking place sometime in the future. That will be the true challenge from a lead generation perspective, to ensure our client's services aren't lost in the larger ecosystem.

For now, we'll proceed with #1 (with caution!) and start planning for #3.

Appreciate the assistance!

A client has been acquired by a larger company who will eventually absorb client's website but this could take some time (a year or more). We have posted notice of the acquisition on their current site now, but it's time to make the rebrand of current site a priority. Since this site could be functional for some time and still operates as a lead generator for the company, we don't want to negatively affect their web traffic.

Curious if anyone has experienced similar or if there are best practices we should be following for this transition? Domain will stay the same for now.