For a relatively simple solution, try...
"Add Google's website translator to your webpages, and offer instant access to automatic translation of the pages. Adding the website translator is quick and easy. Get started with our wizard below:"
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Job Title: Group General Manager
Company: seoWorks
Favorite Thing about SEO
Debunking the SEO myths and mysteries...
For a relatively simple solution, try...
"Add Google's website translator to your webpages, and offer instant access to automatic translation of the pages. Adding the website translator is quick and easy. Get started with our wizard below:"
Yup - even to capital letters...but, you are never going to get 100% perfection - and G knows that too - before we created our custom in-house citation and review tracking solution, we used to use just a simple spreadsheet; the first tab has your Google Places content exactly as it appears, then create a new tab for every citation - one tab group for existing citations that you may want to correct and one tab group for each new one that you create, always referring back to your GP tab as a reference.
We say internally that Google Places is like an onion - many layers, often stinks and sometimes just makes you cry
Hi Aspirant...
Regarding point #1, that is definitely a myth - we frequently secure local numbers and redirect these to call centres/800 numbers etc - we're sure that Google can closely associate a regular number with a geographic region, but until they start interrogating the Telco's (which I think even the Big G might struggle with) picking up a redirected number seems to be off their radar.
In relation to #2, according to our own research, experience, results and with a little help from David Mihm's "Local Search Ranking Factors" you need to honor the NAP "holy trinity" - consistency across all citations (including your clients' website numbers) for Name, Address and Phone is critical to success in local. Not just similar - exact right down to capitalization and spaces...so, if you can't change the 800 numbers (which would be better for Google Places but probably not ideal from a public/consumer perspective) then use the 800 numbers together with Address and Name everywhere - eventually Google will associate the 800 number with the geo location and you and your client will be happy.
Hope that helps...
Indeed...
...which is of course frustrating...same content/page but different TLD's.
You may find this YouTube video from Matt Cutts helpful in explaining why they treat similar content of different TLD's as not being duplicate content (in the case of teh Page 2 listing)...
http://www.youtube.com/watch?v=Ets7nHOV1Yo&feature=youtu.be
...and the Page 3 one is because Google has not yet been able to figure cross-language duplicate content...
Not an answer but perhaps the explanation you were seeking...
Hi Aspirant
Couple of quick questions first before I can tailor a reply...
Let me know and we can maybe shine some light on your query...
Hi Aspirant...
Regarding point #1, that is definitely a myth - we frequently secure local numbers and redirect these to call centres/800 numbers etc - we're sure that Google can closely associate a regular number with a geographic region, but until they start interrogating the Telco's (which I think even the Big G might struggle with) picking up a redirected number seems to be off their radar.
In relation to #2, according to our own research, experience, results and with a little help from David Mihm's "Local Search Ranking Factors" you need to honor the NAP "holy trinity" - consistency across all citations (including your clients' website numbers) for Name, Address and Phone is critical to success in local. Not just similar - exact right down to capitalization and spaces...so, if you can't change the 800 numbers (which would be better for Google Places but probably not ideal from a public/consumer perspective) then use the 800 numbers together with Address and Name everywhere - eventually Google will associate the 800 number with the geo location and you and your client will be happy.
Hope that helps...
Indeed...
...which is of course frustrating...same content/page but different TLD's.
You may find this YouTube video from Matt Cutts helpful in explaining why they treat similar content of different TLD's as not being duplicate content (in the case of teh Page 2 listing)...
http://www.youtube.com/watch?v=Ets7nHOV1Yo&feature=youtu.be
...and the Page 3 one is because Google has not yet been able to figure cross-language duplicate content...
Not an answer but perhaps the explanation you were seeking...
Yup - even to capital letters...but, you are never going to get 100% perfection - and G knows that too - before we created our custom in-house citation and review tracking solution, we used to use just a simple spreadsheet; the first tab has your Google Places content exactly as it appears, then create a new tab for every citation - one tab group for existing citations that you may want to correct and one tab group for each new one that you create, always referring back to your GP tab as a reference.
We say internally that Google Places is like an onion - many layers, often stinks and sometimes just makes you cry
With more than ten years’ experience in the SEO arena, Keith is recognised as a true expert in the rapidly changing Search Engine environment.
A highly regarded and entertaining guest speaker, Keith regularly shares his unique insights on Search Engine Optimisation, Social Media and Ecommerce and is well known for presenting in a simple and easy to understand way, what can seem to be a complex and challenging subject.
His career spans a wide range of industries from hotels (Hyatt, Marriott, Four Seasons, Accor) to industrial (Shell) to computers (HP) in Senior Marketing and General Management roles. As Group General Manager of Internet Intelligence Works, the parent company of seoWorks, Keith oversees the sales, marketing, operations, service delivery and quality assurance of each of the company’s Business Units – iiWorks, seoWorks, webdesignWorks, socialmediaWorks and hotelmarketingWorks and is the driving force behind the company’s “be SMART, think BIG, act FAST, get RESULTS, do GOOD & be HAPPY” philosophy.
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