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Thank you, Rob! I'll let you know how it goes.

Rob,

Thank you for such a fantastic and thorough answer. Helped immensely. We are about to move our site to a new host so I am thinking of having them change it all at that point.

So just to confirm, we are going to be changing our canonical domain from https://www. to https://(no www).

I've run many links through the Pro tool and seem to have same or higher PA for each.

I am not sure why, but it seems a little scary to do this :). I think it is because of how much I read about NOT changing domains/URL structure.

Very appreciative!

Kris

Brilliant Moz community!

I just started here and find it so helpful and am confident that I can get an answer to this.

Our domain is currently https://www.example.com. I have been wanting to move to https://example.com just for a cleaner URL.

To my surprise, https://example.com has the same DA but a significantly higher page authority than our current https://www.example.com.

Of course my immediate reaction is to 301 to the https://example.com but I wanted to get some advice and anything we should consider before doing this.

My other question would be - how is this possible? I don't remember that we ever used that domain but we also had some rather bad developers a couple of years back.

Thank you so much in advance!

Rob,

Thank you for such a fantastic and thorough answer. Helped immensely. We are about to move our site to a new host so I am thinking of having them change it all at that point.

So just to confirm, we are going to be changing our canonical domain from https://www. to https://(no www).

I've run many links through the Pro tool and seem to have same or higher PA for each.

I am not sure why, but it seems a little scary to do this :). I think it is because of how much I read about NOT changing domains/URL structure.

Very appreciative!

Kris