That's correct. The more freedom you give the engines to match your keywords to "related" queries, the less relevant your average click will be, which will drive down conversion rate and thus revenue per click. So, in summary, the more broad the keyword the less you should be paying per click (99% of the time).

This reminds me of a funny blog post I read today that shows how ridiculous some of the matches can be when using broad match -- http://www.ppchero.com/wtq-do-the-creep/

fidelityim makes a good suggestion. You should definitely bid according to performance of your keywords match types. In all but the most rare cases advertisers' performance will match the tiers fidelityim has mentioned exact > phrase > broad (not including the near exact, near phrase, and broad modified match types Google has added).

There is one point that fidelityim made that I don't agree with... I think it's worthwhile to create separate ad groups and even campaigns for different match types. The main reasons being that it allows you to:

1. View performance by match type at a glance in the absence of sophisticated tools like Kenshoo or Marin Software. This performance will vary by a huge margin so making it easy to see your winning buckets is very helpful given that everyone's time is limited.

2. You can budget your match types based on performance. By analyzing your search query reports, broad and phrase matched queries can be great feeders for your exact match campaigns, so you'll probably want to limit your spend on those terms until you are sure about the performance at a query level. This can only be achieved by separating these match types into their own campaigns.

Cheers,

KT

Gotcha. I did some searching around and you will not block the AdWords bot unless you explicitly block AdsBot-Google. A wildcard user agent disallow will not block the AdsBot-Google. Hope that helps!

If you have a specific directory for PPC pages then you can follow these steps that have worked for us wonderfully:

Block the directory /ppc to the robots.txt file for all user agents. This can even be live before the /ppc directory even exists.

User-agent: *

Disallow: /ppc

Add noindex, nofollow in the meta tags for all pages in /ppc

I'm not sure what you are referring to when you mention an AdWords robot?

You're correct. These links definitely used to be dofollow. It appears YouTube may have changed the links to nofollow when they redesigned the YouTube Channel pages in the last couple of months.

Gotcha. I did some searching around and you will not block the AdWords bot unless you explicitly block AdsBot-Google. A wildcard user agent disallow will not block the AdsBot-Google. Hope that helps!

fidelityim makes a good suggestion. You should definitely bid according to performance of your keywords match types. In all but the most rare cases advertisers' performance will match the tiers fidelityim has mentioned exact > phrase > broad (not including the near exact, near phrase, and broad modified match types Google has added).

There is one point that fidelityim made that I don't agree with... I think it's worthwhile to create separate ad groups and even campaigns for different match types. The main reasons being that it allows you to:

1. View performance by match type at a glance in the absence of sophisticated tools like Kenshoo or Marin Software. This performance will vary by a huge margin so making it easy to see your winning buckets is very helpful given that everyone's time is limited.

2. You can budget your match types based on performance. By analyzing your search query reports, broad and phrase matched queries can be great feeders for your exact match campaigns, so you'll probably want to limit your spend on those terms until you are sure about the performance at a query level. This can only be achieved by separating these match types into their own campaigns.

Cheers,

KT

That's correct. The more freedom you give the engines to match your keywords to "related" queries, the less relevant your average click will be, which will drive down conversion rate and thus revenue per click. So, in summary, the more broad the keyword the less you should be paying per click (99% of the time).

This reminds me of a funny blog post I read today that shows how ridiculous some of the matches can be when using broad match -- http://www.ppchero.com/wtq-do-the-creep/

You're correct. These links definitely used to be dofollow. It appears YouTube may have changed the links to nofollow when they redesigned the YouTube Channel pages in the last couple of months.