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That's correct. The more freedom you give the engines to match your keywords to "related" queries, the less relevant your average click will be, which will drive down conversion rate and thus revenue per click. So, in summary, the more broad the keyword the less you should be paying per click (99% of the time).
This reminds me of a funny blog post I read today that shows how ridiculous some of the matches can be when using broad match -- http://www.ppchero.com/wtq-do-the-creep/
fidelityim makes a good suggestion. You should definitely bid according to performance of your keywords match types. In all but the most rare cases advertisers' performance will match the tiers fidelityim has mentioned exact > phrase > broad (not including the near exact, near phrase, and broad modified match types Google has added).
There is one point that fidelityim made that I don't agree with... I think it's worthwhile to create separate ad groups and even campaigns for different match types. The main reasons being that it allows you to:
1. View performance by match type at a glance in the absence of sophisticated tools like Kenshoo or Marin Software. This performance will vary by a huge margin so making it easy to see your winning buckets is very helpful given that everyone's time is limited.
2. You can budget your match types based on performance. By analyzing your search query reports, broad and phrase matched queries can be great feeders for your exact match campaigns, so you'll probably want to limit your spend on those terms until you are sure about the performance at a query level. This can only be achieved by separating these match types into their own campaigns.
Cheers,
KT
I loaded your website while using httpfox which views all of the information being loaded through my browser. I don't see a 301 redirect happening. Now, this is really over the edge of my technical expertise, but I can tell you for certain that a 301 redirect doesn't appear to be working. However, people are being redirected in some fashion from non-www to www.
I can also see that my original request to http://longboatkeyclub.com is being aborted, rather than triggering the 301. After the aforementioned request is being aborted, there are several other calls to the non-www. that are being aborted (some examples below) before the www. page begins to load:
<colgroup><col width="64"></colgroup>
| http://longboatkeyclub.com/scripts/dateUpdater.js |
|---|
| http://longboatkeyclub.com/scripts/expandContract_mainNav.js |
http://longboatkeyclub.com/scripts/showGallery.js
I think a first start would be to dig into the 301 redirect and confirm its setup, because it's not working from my side and I'm not getting a 301 status anywhere when trying to access your non-www site. Hopefully someone more technical than I will chime in and provide a specific solution.
|
Hi Leslie,
Care to share the site URL? One issue that frequently causes self referrals to sites is missing a Google Analytics tag (or whatever web analytics tool you're using) on one page of a site. If you are, in fact, using Google Analytics, you should be able to see the specific URL that is referring traffic to you by viewing your referring sources report. That should help you pinpoint whether it's the redirect or something else.
Hi CarIS,
This isn't currently a feature in SEOmoz but it's in their queue of features that they would like to add. Check out this thread for more info:
This has happened to me recently as well. However for me it was for seemingly more disparate queries related to coupons. I don't remember the specific merchants but I had searched for something like 'finish line coupons' and subsequently searched for 'target coupons' and was still seeing ads for finishline coupons on the SERP for the latter query. Clearly, they have some work to do on this.
http://en.wikipedia.org/wiki/Usage_share_of_web_browsers Data from a few different sources is listed there.
I took a quick look at your backlink report using opensiteexplorer.org and noticed that a large percentage of your backlinks are coming from www.computerwords.com. www.computerwords.com's site is inactive as of me writing this. I'm not sure how long the site has been down but if it's been a while and Google also noticed that it's been down f, that coor some time, that could have caused your rank to drop. At a glance it appears that 50% of your links were from that site.
The full crawl diagnostics and rank reports are only generated once per week. So, I would give it at least 7 days before you see full data reported in your new campaign.
Sorry about that. I typed the response out too quick! To summarize: Yes, you do want followed links. They will help you rank higher in the search engines.
However, according to Google, paid ads should never be made to be followed links. Google says that paid ads should be designated as such, by giving them a rel="nofollow" attribute.
The link I posted in the previous response as well as the one below explain it pretty well.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736
Omniture also does not sample data when the data sets get large, which GA goes a fair amount of these days.
Gotcha. I did some searching around and you will not block the AdWords bot unless you explicitly block AdsBot-Google. A wildcard user agent disallow will not block the AdsBot-Google. Hope that helps!
Hi CarIS,
This isn't currently a feature in SEOmoz but it's in their queue of features that they would like to add. Check out this thread for more info:
Hmm, most of the content on Facebook is being served up dynamically without a resultant change to the URL. That might explain why you are seeing most of the referral visits coming from /l.php which appears to be what Facebook filters all outbound links through. I see "/l.php" as the largest Facebook source in my reports as well. Do you have control over the links of yours that are being posted on Facebook?
If so, maybe some tagging of the URLs will give you a bit more tracking visibility -- http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
I loaded your website while using httpfox which views all of the information being loaded through my browser. I don't see a 301 redirect happening. Now, this is really over the edge of my technical expertise, but I can tell you for certain that a 301 redirect doesn't appear to be working. However, people are being redirected in some fashion from non-www to www.
I can also see that my original request to http://longboatkeyclub.com is being aborted, rather than triggering the 301. After the aforementioned request is being aborted, there are several other calls to the non-www. that are being aborted (some examples below) before the www. page begins to load:
<colgroup><col width="64"></colgroup>
| http://longboatkeyclub.com/scripts/dateUpdater.js |
|---|
| http://longboatkeyclub.com/scripts/expandContract_mainNav.js |
http://longboatkeyclub.com/scripts/showGallery.js
I think a first start would be to dig into the 301 redirect and confirm its setup, because it's not working from my side and I'm not getting a 301 status anywhere when trying to access your non-www site. Hopefully someone more technical than I will chime in and provide a specific solution.
|
The biggest thing is that, if you can avoid it, you don't want a link profile that looks starkly different than the average for your category. Otherwise you might trip some red flags at the 'plex.
In my opinion, diversifying in everything you do that's SEO related is not a bad plan to minimize risk, even absent the red flag threat from Google.
fidelityim makes a good suggestion. You should definitely bid according to performance of your keywords match types. In all but the most rare cases advertisers' performance will match the tiers fidelityim has mentioned exact > phrase > broad (not including the near exact, near phrase, and broad modified match types Google has added).
There is one point that fidelityim made that I don't agree with... I think it's worthwhile to create separate ad groups and even campaigns for different match types. The main reasons being that it allows you to:
1. View performance by match type at a glance in the absence of sophisticated tools like Kenshoo or Marin Software. This performance will vary by a huge margin so making it easy to see your winning buckets is very helpful given that everyone's time is limited.
2. You can budget your match types based on performance. By analyzing your search query reports, broad and phrase matched queries can be great feeders for your exact match campaigns, so you'll probably want to limit your spend on those terms until you are sure about the performance at a query level. This can only be achieved by separating these match types into their own campaigns.
Cheers,
KT
I'll take a stab. I like the big and more varied imagery of the new page.
I will say that opinions don't really get you all the way there. I would suggest (maybe you already are) testing the new paging for improved conversion, or other KPIs using Google Website Optimizer (free), or Visual Website Optimizer (my favorite and pretty cheap). I love to prove my own opinions wrong through testing!
Those were a few things I noticed right away. I'm sure others will chime in as well.
Relevant Links:
www.google.com/websiteoptimizer
It's usually 1 of 2 causes that will give you a blank result on Open Site Explorer (OSE).
1. the site is so new, or the newly built links to the site are so new that OSE has not had time to crawl and display those links in their most recent index update. SEOmoz updates the index in OSE once every 30-40 days.
2. all of the links pointing to your sites have not been crawled by OSE. OSE crawls a big portion of the Internet, but it does not crawl 100% of sites out there. So, if we are talking about a site with only a small handful of links, it's quite possible that OSE just doesn't have the crawl depth to pick them up.
Scenario 1 is the most probable case. I looked at the whois information for the first URL you provided, and the domain was registered in December. So, if your site has been active for less than a couple months, I would suspect your link building activities trailed that by several weeks. I would suggest giving it more time for any links you've built (or paid to have built) will start to show up.
In the meantime, you can work on establishing your on-page SEO elements. Have you created a campaign in the SEOmoz tools yet? That is a great start. Good luck!
Great question. I think you are fine with having the same content on two sites in different languages. Google I smart enough to see that you are targeting difference audiences, locales, etc. The queries that would drive traffic to each site are completed different (language-wise) so the two sites are not even in competition with each other generally speaking. I would personally move forward with the two sites without worry.
I would suggest using hand-written translations though, rather than auto translations, which should also help differentiate, if you are super worried.