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Hi everyone!

Done a site audit recently and found that some articles in our Resource content (where we generally put useful industry news/posts) have multiple links in it (4 to 9 links in a single article). And these are usually internal links (within our domain), but there are few mixed with external domains.

What we would like to know:

1. What's the best practice in terms of regulating number of links (internal or external) in an article?
2. Another case I noticed, some links in our articles appeared to be targeting same landing page, just different anchor texts used. Will this get us into trouble?

Thanks in advanced for your help.

I'm currently doing a bounce rate analysis for our resource pages. These are information article pages - mix of plain texts and those containing either images, infographics, videos or even podcasts.

By the way, I did search for bounce rate topics here, but I felt like i still need to post this. Unless I've overlooked a similar post, my apologies.

It's a first for me to do an in-depth BR analysis, so I need to clarify few things.

1. What is a good or bad range bounce rate? Is there even a range comparison? Like when can you say a bounce rate is high for an information type page? I've read some stuff online but they're confusing.
2. What other Analytics factors should I consider looking at together with bounce rate?
3. For pages (which purposely educate visitors) with high bounce rate, can you guys suggest tips to improve it?

I would appreciate and value any advise. Thanks a lot!