Hello everyone, I’d like to ask you a question regarding how to use Moz for competition analysis: I am assessing what the competition is doing and, at this stage, I was looking at how they built their internal link structure.
However, the data I get from Moz at times are not consistent with what I see on the actual sites. For example, I was analyzing one specific page looking at its internal links, and the report was showing a much smaller number of linking pages than there actually are and this is because the index might not have picked up the changes yet, which makes sense.
The thing is: how can I make a reliable analysis when the data I get may be outdated and a couple of months old?
Thanks