7/31/2018
One-size-fits-all just isn't true in SEO. Customizing your approach per each unique site and client is key to both SEO success and client retention.
6/7/2016
Alt Text For Video Accessibility: Have you been following along as we explore SEO + Accessibility? In this post, we shares resources and advice on SEO and Accessibility overlaps when optimizing alt text for images, video, and non-text elements.
6/2/2016
Do you know the overlaps between SEO and accessibility? If you’re optimizing for search engines, you’re also affecting how people using assistive technologies experience your site. Let's examine the effects and best practices for keyword usage, text formatting, and links.
5/19/2016
How well can ALL visitors navigate your site? In this first post of three, we'll try out simple screen readers & look at structural overlaps in SEO + accessibility like titles, headings, semantic markup, page structure & sitemaps.
3/30/2016
If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.
8/6/2014
Syndication and partnerships are tempting options as we scale our content efforts, but it's far too easy to harm your hard-earned SEO. Here are the steps you should take to minimize any adverse effects.
5/6/2014
How do we build something that meets user intent while satisfying our business goals, and is better than anything else out there? This post provides three examples of audience-focused (not keyword-focused) content strategies based on exactly that question.
8/11/2011
Quick - who am I describing with these sentiments? great, awesome, interesting, cool, better than Facebook, annoying, boring, and stupid...You got it (and of course the title of the post probbbbably gave it away) - Google Plus (aka Google+ aka Google plus 1 aka the Facebook Killer aka that new Google social thing).
6/8/2011
You provide something specific: That might be a product, a service, a trustworthy source of information, a community space… And you know exactly what your audiences may be searching for to find your wares. But do you know what they really want out of you? Do you know how they really feel? Do you know what they want more of or less of in your industry? Do you know what they like or don’t like on your site or your competitor’s sites? Do you know what they think about your new product launch? If you knew this information, how could you use it to improve your products or services?
4/12/2011
How did an entire SEO industry not see Google Panda coming? Google told you so...
11/2/2010
The race for governor positions across the US is on, and in California it has been a hotly debated race between Republican ex-eBay CEO Meg Whitman and Democratic mediocre-record-producing Jerry Brown. I'm going to vote for a California governor this Tuesday, and while I was doing my research on the candidates, I can't help but to notice how they're doing in search & social. So I poked around in some data, and here's what I've found about what people want to know about our California candidates and how well they're addressing their audiences through search & social channels online.
PEOPLE L...
7/6/2010
My friends, you’ve made it. You’ve sat through over 10,000 words I’ve shoveled into these SEO Strategy posts (so far), and for that you deserve a serenade. This serenade calls for a nice glass of wine (preferably a good Tokaji to go with the music) and a comfortable seat while we w...
6/23/2010
You know the client. The one that really needs your help. The one that gets pumped when you explain how keywords work. The one that has an image file for a site. Or maybe the one that insists that if they copy their competitor’s title tags word-for-word, they’ll do better in search results (I had a product manager mak...
6/9/2010
Turn your computer up.
Now go here and play this song. Ready, Creator? We’re going to create the heart and soul of your SEO Strategy masterpiece right here, right now. Large black coffee advised.
If you’ve been following Steps 1-5 you’ve been tak...
5/25/2010
Let me start by asking you this. What makes your site: Different? Remarkable? In competitive landscapes these are very important – no – absolutely necessary questions to ask yourself. Now that we’ve gone through ...
5/13/2010
Congratulations on making it halfway through building this SEO Strategy document with me! Do you feel your value as an SEO rising?
If you’re jumping into the 8 Step SEO Strategy here in Step 4, or just need a recap, you can find the previous three steps here:
Step 1: ...
5/6/2010
If you’ve labored through building out categorized keyword lists in Step 2, you’ve done a lot of the grueling work for your SEO strategy. Give yourself a pat on the back (or more realistically, go get yourself a beer. I’ll be right here when you get back). You should als...
4/21/2010
Step 2 isn’t groundbreaking stuff, but it’s approached in a slightly different manner in order to use and abuse further in our strategy document. It’s your regular keyword research broken out into categories for segmentation and prioritization, and we’ll use that for prioritizing and determining gaps and opportunities in Step 3 and for competitive research in Step ...
4/6/2010
Enjoy this SEO Strategy Plan. Step 1: Define your target audience & their interests --This is the first step in most marketing campaigns, define your target audience. Your target audience is a defined set of people who you are marketing your product to.
