With an eye for the big picture and a history in increasing online visibility for some of the largest brands on the internet, Laura has focused on content strategy and optimization for Fortune 500 & 1000, enterprise and agencies for well over 10 years. Laura is a Silicon Valley nerd who is currently the Organic Search & Technical Optimization Lead at Netflix, has started and run several boutique agencies, has held previous roles that include Technical Marketing Director for Yahoo Media, SEO Specialist for CNET and, in a past life, was a professional athlete.

Laura participates in and organizes conferences and events that attract top industry speakers, speaks at and emcees conferences around the globe, and mountain bikes, snowboards and whacks around a racquetball every chance she can get.