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Hi Irdeto -

I'm not sure I understand how putting each review on a separate page would make Google think that there is more interaction on the product page (am I getting that right?)

Having each review as a separate page is potentially indeed very thin. It also sounds like a horrible user experience. Review text will add more rich text to the product page, which is great.  Can you limit the reviews on a page to x reviews and then come up with a system for the overflow (potentially a product reviews page (vs the main product page) like Amazon?

Hi Erin -

Is that a Google Webmaster file?

Looking at those URLs in SERPS, it seems you have some content causing duplicates (although the file doesnt seem to represent it that way).

Here's the URLs in Google search results for Term-Life-Insurance:

• http://www.healthchoices.ca/video/insurance-and-disability-planning/term-life-insurance
• http://www.healthchoices.ca/video/insurance-and-disability-planning/term-life-insurance/montreal/quebec (duplicate of previous)
• http://www.healthchoices.ca/video-link/insurance-and-disability-planning/Term-Life-Insurance
• http://www.healthchoices.ca/video/insurance-and-disability-planning/term-life-insurance/laval/quebec (duplicate of previous)

Looking at the first two as an example, when you look at th pages themselves they are currently not exact duplicates. The first one is a video of a guy talking about term life insurance with some other video links, and the second page is a page that has an error "Error: Video Category Page is currently unavailable." where the page content should be. But that page had previously been an exact duplicate of the first URL the last time Google visited the page.

Here is the first page again:

http://www.healthchoices.ca/video/insurance-and-disability-planning/term-life-insurance

Here is the cached version of the second (duplicate) page (as I'm currently seeing it, it was last cached on Apr 19, 2011):

http://webcache.googleusercontent.com/search?q=cache:lBiovAAyiF0J:www.healthchoices.ca/video/insurance-and-disability-planning/term-life-insurance/montreal/quebec+site:www.healthchoices.ca+inurl:Term-Life-Insurance&cd=3&hl=en&ct=clnk&gl=us&client=firefox-a&source=www.google.com

To see these pages (or any potential duplicate URL issues), do this search in Google:

1. site:www.healthchoices.ca
2. To find pages with a specific URL pattern (like the term life insurance pages) try "site:www.healthchoices.ca inurl:Term-Life-Insurance" (without the quotation marks)
3. Then at the end of the URL you see in the address bar, add "&filter=0" (without the quoutes).

So what is in your browser address bar would look like this (although it may have some additional thinkgs in your URL like your previous query and your browser and language for example - that's ok):

http://www.google.com/search?q=site:www.healthchoices.ca+inurl:Term-Life-Insurance&filter=0

I'm not sure what the URL issue is that you're referring to exactly based on the info you pasted and where you may have gotten it from - but I hope this is helpful.

Consider creating a user agent detection that will use a different style sheet when a mobile device requests it. OR you can use the mobile user agent to create progressive enhancement - building whatever the device wil allow.  Check out some of mobile css and/or progressive enhancement resources online first for more details.