Hope someone could get me some insight if possible.
We operate SEO purely on whitehat and for a popular keyword that we have worked hard for years now we ranks 10th. I have compared us with a few competitors who rank better (ranked 1st and 3rd) on OSE and found things confusing. In the following matrix we are way ahead of them in:
Domain Authority
Page Authority
Just-Discovered
root domain
total links
Social like/Social shares
All score of above of our site are substantially higher than the competitors. one of the competitors has only one thing better than us:
Internal Equity-Passing Links
plus
It shows that both competitors have lots of low quality links as follow
-forum signature anchor text links where the account no contribution to the forum
-low authority directories links where many of them are overseas and not industry specific
-links from article sites
-link from sites that are in totally different industries
where we only have very a few or no from above
I am thinking if the matrix figures from OSE dont count then what else I should be looking at. Any advice? please forgive me if I chose the wrong support question type.