Welcome to the Q&A Forum

Hi all,

I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining).

They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point.

For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution."  This keyword was on the previous page quite a few times in headers and body copy.  Now it appears on the page 3 times after the redesign and is not in the h1.  The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this.

IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams?

Thanks,

Laura

Hi there,

We are in the process of moving 2 sites with higher page authority to another site we own (that is our company brand), so essentially 3 sites into one.

We're at risk of losing a lot of SEO from the original 2 sites that have all the product information. We are doing this since we merged companies a couple years back and need one web precense.

Anyhow, the site launch date is in 3 months and the recommendation is to start moving content over prior to that for top pages, which is a big undertaking when we are launching all the pages again with new content, redeisgn and moving sites in 3 months. If it's the right move, we should do it, but I just wanted to get opinions on how others have handled something similiar when moving to a site with lower site authority and trying not to lose rankings.

HI all,

I tend to do a big reporting powerpoint deck using screenshots from google analytics and tables I create year end and mid year. It's like an 80 page report for the 10 webisite swe have and then I go ahead and make annotations as I see from the data.

That being said this can take a lot of time, up to a 40 hours of time to pull it all together or more which is challenging when you have daily meetings.

Anyhow, I've looked into automating and tried a couple things:

1. Tableau- but it keeps crashing and seems tedious

2. Dashlane and supergrabber- seem a bit tedious to set up too.

Anyone have ideas on how to better shar ereporting in the organization in this type of format for a website (websites)? Organic, paid, traffic, etc.

Laura

Hi everyone,

We implemented HREFLANG code for our international sites. We are wondering is there an automated way to test is HREFLANG is working vs. manually browsing in each international search engine?

Also, we implemented this a few days ago, and google webmaster tools stlil hasn't picked up that we have it implemented. I've heard it taking anywhere from 2-8 days. At what point would we see results. our site is http://www.datacard.com

Is there an order that the site listings have to follow, for example should x-default be the last item listed?

Thanks,

Laura

Hi, I was told we have way too many 301 redirects on our site. We have some that have been there for 3 years. Our site is datacard.com . Question- how long should you keep a redirect out there when building a new page and expiring an old page? Is it 6 months, is it a certain time frame? wondering what the best practices are?

Thanks!

Laura

HI Andy,

Yes we have a local salesforce in Mexico and sell the products there, but not a spanish website. WE do have a spain site and notice lots of latin america traffic is going there so we probably should translate a mexico site for this reason, but don't have one now.

Any thoughts?

Hello, someone is asking me why we don't rank in google mexico search engine. I mentioned we don't have a google mexico site, but have a USA site, so we may rank, but not as well as if we had the mexico site. IS there anyway to improve rankings or tips?

THanks!

Laura Robinson

Hello,

I have a question for the group, our main US site-  http://www.datacard.com is utilized to move content to other regional sites like http://www.datacard.co.uk/ and http://www.datacard.fr/ and http://www.datacard.com.br/.  Anyhow, we essentially have some regional content on those sites, but for ease of maintaining and updating the content we have a company translate this for us and then undergo an in country review for local people in our company to review the content. That being said the meta descriptions, titles, code, everything gets translated to that language. I know there are issue for SEO for these purposes as we get much better rankings with http://www.datacard.com.  The regional sites are newer so this could be part of it.

We don't have an agency helping us with SEo and i get a lot of questions on what can be done internally for this for regional sites with our current structure.

Any tips you have? It would be greatly appreciated!

Laura

Hi, I'm wondering how others would respond to this question. "What's the latest in SEO?" Someone random asked me this on a plane that does not know much about digital marketing, but has someone else do for their business. I told them the google algortithm is constantly changing and it's always new, that there are about 500 changes a year (thought that was close to right) and then got down to some basic principals. I'm asking how you might answer as I could see someone asking me this within my organization as well. Thanks for any tips on a great answer or resources.

Laura

Hi, I have a keyword that's not anywhere in my page in page-grade tool nor are any pages linking to it with that term, why would that be ranking. The term is "dynamic card solution" This is a company we used to have 5 years ago and merged with our company.  This term is ranking #1 for this page- http://www.datacard.com/instant-issuance-solutions  . I can't figure why that would be even as this is a newer page in the past year.

Thanks for any insight as I'm newer to moz.

Laura

HI all,

I tend to do a big reporting powerpoint deck using screenshots from google analytics and tables I create year end and mid year. It's like an 80 page report for the 10 webisite swe have and then I go ahead and make annotations as I see from the data.

That being said this can take a lot of time, up to a 40 hours of time to pull it all together or more which is challenging when you have daily meetings.

Anyhow, I've looked into automating and tried a couple things:

1. Tableau- but it keeps crashing and seems tedious

2. Dashlane and supergrabber- seem a bit tedious to set up too.

Anyone have ideas on how to better shar ereporting in the organization in this type of format for a website (websites)? Organic, paid, traffic, etc.

Laura

Hi, I'm wondering how others would respond to this question. "What's the latest in SEO?" Someone random asked me this on a plane that does not know much about digital marketing, but has someone else do for their business. I told them the google algortithm is constantly changing and it's always new, that there are about 500 changes a year (thought that was close to right) and then got down to some basic principals. I'm asking how you might answer as I could see someone asking me this within my organization as well. Thanks for any tips on a great answer or resources.

Laura

Hi all,

I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining).

They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point.

For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution."  This keyword was on the previous page quite a few times in headers and body copy.  Now it appears on the page 3 times after the redesign and is not in the h1.  The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this.

IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams?

Thanks,

Laura

Hello, someone is asking me why we don't rank in google mexico search engine. I mentioned we don't have a google mexico site, but have a USA site, so we may rank, but not as well as if we had the mexico site. IS there anyway to improve rankings or tips?

THanks!

Laura Robinson