Welcome to the Q&A Forum

HI all,

I tend to do a big reporting powerpoint deck using screenshots from google analytics and tables I create year end and mid year. It's like an 80 page report for the 10 webisite swe have and then I go ahead and make annotations as I see from the data.

That being said this can take a lot of time, up to a 40 hours of time to pull it all together or more which is challenging when you have daily meetings.

Anyhow, I've looked into automating and tried a couple things:

1. Tableau- but it keeps crashing and seems tedious

2. Dashlane and supergrabber- seem a bit tedious to set up too.

Anyone have ideas on how to better shar ereporting in the organization in this type of format for a website (websites)? Organic, paid, traffic, etc.

Laura

Hi, I'm wondering how others would respond to this question. "What's the latest in SEO?" Someone random asked me this on a plane that does not know much about digital marketing, but has someone else do for their business. I told them the google algortithm is constantly changing and it's always new, that there are about 500 changes a year (thought that was close to right) and then got down to some basic principals. I'm asking how you might answer as I could see someone asking me this within my organization as well. Thanks for any tips on a great answer or resources.

Laura

Hi all,

I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining).

They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point.

For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution."  This keyword was on the previous page quite a few times in headers and body copy.  Now it appears on the page 3 times after the redesign and is not in the h1.  The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this.

IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams?

Thanks,

Laura

Hello, someone is asking me why we don't rank in google mexico search engine. I mentioned we don't have a google mexico site, but have a USA site, so we may rank, but not as well as if we had the mexico site. IS there anyway to improve rankings or tips?

THanks!

Laura Robinson